At Coupa Software, I own Salesforce platform strategy for 3,000+ global users and align the CRM roadmap with GTM objectives. I architected the Vendelux–HubSpot–Salesforce integration, syncing event and account-intelligence data across marketing and sales systems.
I also led the Salesforce Data Cloud + Agentforce implementation, bringing together unified customer profiles, Prompt Builder experiences, and context-aware automation. My work spans release governance, GTM system integrations, and data quality; I was recognized as Coupa Software's 2024 Hackathon Winner for automation innovation with Zapier and Workato.

