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Ana Gabriela Zayas Cobos

@anagabrielazayascobo

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Content and Campaign Manager Specialist at BIGO Live who launched 60+ campaigns and activated 29,000+ content creators.

Mexico

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At BIGO Live, I led the Community Operations program and user activation strategy for Mexico. I launched more than 60 campaigns that activated over 29,000 content creators.

I owned the monthly Live Operations campaign for daily official livestream events, coordinating creator activations and a five-person team. I also reached out to more than 6,000 influencers, converting 13% to the active creator base.

At Brecasa, I created digital channel content strategies and ran paid social campaigns. Those campaigns supported the commercialization of 950 residential houses and generated 16,100 contacts.

Experience

Work history, roles, and key accomplishments

Current

Content and Campaign Manager Specialist

Current

BIGO Live

Mar 2023 - Present (3 years 8 months)

Collaborated cross-functionally with Marketing, Content Management, Community, and Partnerships teams to align strategies, execute campaigns, and drive creator engagement. Led the Community Operations program and user activation strategy for Mexico within the North American market.

Campaign Management Community Operations User Activation Creator Engagement Cross Functional Collaboration UGC Influencer Marketing Landing Pages Design Execution

Digital Marketing Specialist

Brecasa

Mar 2020 - Mar 2023 (3 years)

Created and executed content strategy for digital channels such as Instagram, TikTok, and Facebook by implementing Facebook and Google Ads, leading a team of 2 community managers. Planned and executed regular paid campaigns, growing contacts base and ensuring engaging, relevant content.

Facebook Ads Google Ads Content Strategy Social Media Marketing Paid Media Campaigns ROI Optimization Team Leadership Marketing Assets

Social Media & Content Creator

Cuponerapp

Apr 2019 - Oct 2019 (6 months)

Crafted and delivered community and content strategies for clients including Gulf México, Bikeon, Mexiconoce, Wala Dog, Defender N, and Smart Fit Health. Developed content calendars, created weekly/monthly reports, and oversaw community interactions on public-facing social media communities.

Social Media Strategy Content Creation Community Management Copywriting Content Calendar Social Media Reporting Performance Optimization