Open to opportunities

Ali Nadaf

@alinadaf

Area Sales Manager at D Decor, expanding institutional sales and dealer coverage across Karnataka.

At D Decor, I lead bulk and institutional sales efforts, appoint and onboard dealers, and manage outlet stock to support product availability. I also oversee collections and payment follow-up.

At Welspun Global Brands Ltd, I generated institutional sales and supported project bids. I led and coached the PSR team, opened retail counters, and maintained outlet stock and merchandising standards.

At GNL Building Solutions, I prospected construction projects, prepared quotations, negotiated contract terms, and conducted site inspections. I also supervised labor teams to support timely project completion and quality control.

Earlier, I worked in sales roles at Polycab Wires Pvt Ltd and Robson info world, and as Branch Co-ex at HDFC Bank Ltd. My education is an MBA in Finance and Marketing from Presidency Business School.

Experience

Work history, roles, and key accomplishments

Current

Area Sales Manager

Current

D Decor

Dec 2025 - Present (10 months)

Led bulk and institutional sales efforts to expand channel reach and win new accounts. Appointed and onboarded new dealers, managed stock, and oversaw collections to maintain cash flow.

Sales Channel Management Dealer Onboarding Stock Management Collections Team Leadership

Area Sales Officer (Asst Manager)

Welspun Global Brands Ltd

Dec 2023 - Jun 2025 (1 year 6 months)

Generated institutional sales and supported project bids to secure larger orders. Led and coached the PSR team, opened new retail counters, and maintained stock management and merchandising standards.

Institutional Sales Team Leadership Retail Expansion Stock Management Merchandising Coaching

Areas Sales Manager

GNL Building Solutions

Apr 2017 - Oct 2022 (5 years 6 months)

Prospected and secured construction projects by engaging civil engineers and stakeholders. Prepared competitive quotations, managed pricing strategies, conducted site inspections, and supervised labor teams.

Sales Construction Quotations Pricing Strategy Negotiation Site Inspections Team Supervision

Sales Executive (North Karnataka)

Polycab Wires Pvt Ltd

Nov 2014 - Jul 2016 (1 year 8 months)

Participated in tenders by preparing bids and coordinating submissions. Managed company outlets, distributors, and dealers across North Karnataka, and coordinated procurement and supply.

Sales Tender Management distribution management Dealer Management Procurement Supply Chain

Senior Sales Officer

Robson Info World

Aug 2010 - Jan 2014 (3 years 5 months)

Prospected and secured institutional sales accounts to expand the client base. Consistently achieved monthly sales targets through pipeline prioritization and follow-up, and coordinated with the executive team.

Sales Institutional Sales Pipeline Management Target achievement Reporting

Branch Co-ex

HDFC Bank Ltd

Oct 2008 - Jan 2010 (1 year 3 months)

Maintained and updated customer data to ensure record accuracy and compliance. Scheduled client meetings, prepared documentation, and executed lead generation activities for branch products.

Customer Data Management Client Meetings Documentation Lead Generation Cross Selling