Alice Ren

Built Mardex from idea to live product, owning product strategy, UX design, data model, and full build through AI-assisted development. Designed the product to scale with reusable taxonomy and SEO architecture, and built an AI-assisted content engine.

Step into B2B SaaS businesses as a fractional growth lead to diagnose growth constraints and set GTM priorities. Work from strategy through implementation, turning GTM priorities into campaigns, workflows, measurement, and reusable AI agent and automation systems.

Owned global digital demand generation across paid, ABM, lifecycle, web, and marketing automation, with campaigns tied to pipeline goals. Rebuilt automated nurture and lifecycle programs generating 3x more sales-qualified leads, and scaled ABM programs increasing target-account engagement 350% within three months.

Owned digital marketing and marketing automation for APAC at a global fintech SaaS company, managing an annual budget of over €500K. Exceeded annual lead-generation target by 71.5% while using 82% of the allocated budget, and led digital promotion for ENGAGE conference finishing 25% above registration goal.

Led technical SEO and site optimization for a B2B software company, raising site health from 64 to 92 and increasing search visibility by 3% within three months. Managed HubSpot across contacts, properties, campaigns, and automation, alongside marketing budget allocation and ROI reporting.

Built the company's Shopify ecommerce operation from scratch, increasing revenue 10% in the first three months and growing organic traffic to 70% of site traffic. Managed paid acquisition across Google, LinkedIn, DV360, and social.

Ran data-driven growth experiments with partners and customers, delivering an average 25% increase in signups and 10% improvement in conversion. Redesigned the B2B partner app around order-status workflows, increasing positive user feedback by more than 30%.

Pursued a Master's degree in New Media & Digital Culture at Utrecht University from 2017 to 2018.

Activities and societies: Graduated one year early; Outstanding Graduate

Earned a Bachelor's degree in Communication from Southwest Jiaotong University, graduating one year early with the Outstanding Graduate award.