Miriam Parache
@miriamparache
Growth marketing lead at Green SM, building rider and driver acquisition across European markets and activation flows that drive first rides.
NetherlandsWhat I'm looking for
At Green SM, I work across growth marketing and product to launch in European markets and acquire riders and drivers. I built an acquisition structure across two markets that generated supply at a 10% lower CPL than expected, and designed post-install flows in CleverTap to encourage first rides and habit building.
At Skydreams, I developed a Demand Gen structure across three markets that boosted conversion rate by 7%, and cut Meta B2C CPL by 83%. At Marktplaats, I built the mobility mid-funnel structure, generating 17× more car leads year over year. I’m looking for a value-driven company where marketing and product build growth together, and where I can keep learning alongside a motivated team.
Experience
Work history, roles, and key accomplishments
Online Marketing Team Lead
Green SM
May 2026 - Present (5 months)
Leads GTM strategy and budget ownership for rider and driver acquisition across European markets. Built supply structure at 10% lower CPL than expected and manages a team of three specialists.
Business Owner
Parachita Style
Jan 2025 - Present (1 year 9 months)
Personal style consultant with the mission of supporting women in finding their true selves through fashion and style.
Growth & Social Marketer
Skydreams
Mar 2025 - Mar 2026 (1 year)
Developed Demand Gen structure across three markets, boosting CR by 7% and cutting CPL by 83% in Meta B2C. Built full-funnel CRM strategy in 10 countries achieving 10% win-back rate.
Owned ASO growth through paid media with over $1M quarterly budget, focusing on quality installs. Defined paid media structure across Meta, UAC, Apple Ads, Snap, and Pinterest, and implemented affiliate plans for commercial spikes.
User Acquisition & Paid Media Specialist
Marktplaats
Jan 2022 - Jan 2024 (2 years)
Led mobile UA across paid social, search, and programmatic, plus ASO, with quarterly budget ownership. Built mid-funnel structure for mobility vertical generating 17x more car leads YoY and restructured paid search improving CR by 18%.
Paid Media Guest Lecturer
ESIC
Jan 2022 - Jan 2023 (1 year)
Created and taught a three-lecture program focused on paid media marketing to ESIC students.
Ran paid media campaigns across channels for multiple clients in food delivery, retail, insurance, and education. Implemented Conversion Value SKAN implementation.
Online Marketing Manager
BeoBeo
Jan 2020 - Dec 2020 (11 months)
E-commerce and social media manager for a ready-to-eat food delivery startup.
Education
Degrees, certifications, and relevant coursework
Motion
Creative Strategist certification, Creative Strategy
2026 - 2026
Completed a Creative Strategist certification at Motion in 2026.
ESIC
Double Bachelor's, Marketing and Digital Business
2015 - 2020
Pursued a Double Bachelor's in Marketing and Digital Business at ESIC in Madrid from 2015 to 2020.
Napier Edinburgh University
Erasmus program
2017 - 2018
Participated in the Erasmus program at Napier Edinburgh University in Edinburgh from 2017 to 2018.
IED
Fashion Marketing Certificate, Fashion Marketing
2016 - 2016
Earned a Fashion Marketing Certificate from IED in Milan in 2016.
Tech stack
Software and tools used professionally
Availability
Location
NetherlandsAuthorized to work in
Salary expectations
Social media
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