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Ayan Khan

@ayankhan8

Performance marketer at Novus Digital managing Meta Ads for restaurant clients and increasing confirmed bookings by 27%.

Pakistan

Message

At Novus Digital, I manage Meta Ads spend across six restaurant clients, overseeing acquisition and retargeting. Improved tracking, structured creative testing and campaign optimization increased confirmed bookings by 27% in the first month.

I also improved ROAS from 1.5 to 2+ by scaling effective creatives and reallocating budgets. My retargeting campaigns contributed to growth in restaurant covers.

At Abendsoft Pvt Ltd, I managed Meta Ads and Google Ads for international e-commerce markets. The campaigns generated £2M+ in sales through Meta Ads and £301K+ in Google Ads transaction value.

At Digicoms, I managed a 10-person B2B marketing team and developed lead-generation campaigns. I also designed and built an outbound email automation tool and a Gmail lead-scraping tool to support prospect outreach.

Experience

Work history, roles, and key accomplishments

Current

Paid Media Specialist

Current

Novus Digital

Apr 2026 - Present (6 months)

Manage €50K monthly Meta Ads spend across six restaurant clients, overseeing acquisition, retargeting and overall campaign performance. Increased confirmed bookings by 27% in the first month through improved tracking, structured creative testing and campaign optimization.

Meta Ads Campaign Management Retargeting Creative Testing Budget Management SevenRooms OpenTable

Performance Marketing Specialist

Abendsoft Pvt Ltd

Aug 2025 - Apr 2026 (8 months)

Managed Meta Ads and Google Ads campaigns across international e-commerce markets including the UK, Australia and Ireland. Oversaw £800K+ in advertising spend and generated £2M+ in sales through Meta Ads.

Meta Ads Google Ads Google Search Shopping Performance Max TripleWhale GA4 Shopify Creative Testing Audience Targeting

Digital Marketing Specialist

Digicoms

Sep 2024 - Sep 2025 (1 year)

Managed a 10-person B2B marketing team across paid media, content and account-based marketing. Developed and executed lead-generation campaigns through LinkedIn Ads and Meta Ads, aligning with sales objectives.

LinkedIn Ads Meta Ads Lead Generation Email Automation Team Management B2B Marketing

Performance Marketing Executive

The Migration

Jul 2023 - Sep 2024 (1 year 2 months)

Managed multi-channel performance campaigns across Australia, USA, UAE and Pakistan for consultation bookings. Generated 2,500+ leads per month with an average conversion rate of 3% to 4%.

Meta Ads Google Ads Lead Generation CRM Pabbly Slack Geo Holdouts Conversion Rate Optimization

Social Media Manager & Performance Marketer

FLOGICS

Jul 2022 - Jul 2023 (1 year)

Managed social media accounts across major platforms for local and international clients. Developed paid and organic strategies to improve brand visibility and engagement.

Social Media Management Paid Advertising Organic Strategy Lead Generation ROAS optimization

Social Media Executive & Media Buyer

Topline Marketing (Pvt) Ltd

Mar 2019 - Apr 2021 (2 years 1 month)

Managed and optimised Meta Ads campaigns for lead generation and brand awareness. Analysed campaign metrics to identify opportunities across audiences, creatives and budget allocation.

Meta Ads Lead Generation Brand Awareness Campaign Optimization Data Analysis