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Ali Ahmed Khan

@aliahmedkhan1

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Senior Paid Media Specialist at SparkX Marketing, optimizing Facebook, Google, and TikTok campaigns against KPIs.

Pakistan

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At SparkX Marketing, I develop and optimize paid campaigns on Facebook, Google, and TikTok to achieve KPIs. I use Google Analytics 4 to analyze performance and make data-driven recommendations.

I create marketing plans aligned with client goals, set up conversion tracking, and meet with clients to discuss campaign performance and strategy.

Previously, at Cresset Technology, I ran digital campaigns and completed sales targets worth 20 million plus for a single client. At Bin Bakar International, I strategized social media campaigns and coordinated PR content with influencers.

Experience

Work history, roles, and key accomplishments

Current

Senior Paid Media Specialist

Current

SparkX Marketing

Jun 2024 - Present (2 years 4 months)

Developed and optimized paid ad campaigns on Facebook, Google, and TikTok to achieve KPIs. Utilized Google Analytics 4 for performance analysis and data-driven recommendations.

Facebook Ads Google Ads TikTokAds Google Analytics 4 Conversion Tracking Client Communication Marketing Strategy

Digital Marketing Executive

Bin Bakar International

Mar 2023 - Jun 2024 (1 year 3 months)

Strategized social media campaigns on Facebook and Google and created social media calendars for all brands. Collaborated with designers, content creators, and influencers to craft effective marketing strategies.

Facebook Ads Google Ads Social Media Strategy Content Calendar Influencer Marketing Budgeting Reporting

Advertising Executive

Cresset Technology

Jan 2022 - Mar 2023 (1 year 2 months)

Ran marketing campaigns on digital platforms and analyzed data through Google Analytics to improve campaigns. Completed sales targets worth 20 million plus for a single client.

Google Analytics Campaign Management Client Meetings Budgeting Reporting Sales

Marketing Executive

S.T.A.R.S Pvt. Ltd.

Apr 2021 - Dec 2021 (8 months)

Started as an intern and created content for social media. Crafted marketing plans including conventional and digital marketing, and developed digital strategies using Facebook and Google Ads.

Facebook Ads Google Ads Content Creation Marketing Strategy Onboarding