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Muhammad Danish Awan

@muhammaddanishawan

Paid social and performance marketing specialist at WAPEX Institute, optimizing Meta campaigns and lead generation.

Pakistan
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What I'm looking for

I'm looking for remote and international opportunities.

At WAPEX Institute of Information & Technology, I managed paid advertising focused on Meta, Facebook, and Instagram campaigns, lead generation, and audience targeting. I used campaign performance data to guide optimization and worked with Meta Pixel, Google Tag, GA4, and Looker Studio for tracking and reporting.

As a Digital Marketing Executive at WAPEX Institute of Information & Technology, I planned and optimized Facebook, Instagram, and YouTube campaigns, tested lookalike audiences and A/B variations, and managed Amazon PPC activity. I also have experience conducting household surveys and supporting data collection and record verification for the Punjab Socio-Economic Registry.

Experience

Work history, roles, and key accomplishments

WT

Digital Marketing Manager

WAPEX Institute of Information & Technology

Mar 2024 - Jul 2026 (2 years 4 months)

Managed digital marketing and paid advertising activities, focusing on Meta/Facebook and Instagram campaigns, lead generation, audience targeting, and campaign performance. Planned, launched, monitored, and optimized campaigns across the campaign lifecycle, using performance data to guide optimization.

PP

Field Enumerator

Punjab Socio-Economic Registry (PSER)

Oct 2025 - May 2026 (7 months)

Conducted structured household surveys for a Punjab Government data-collection project while maintaining accurate records and working to field deadlines.

PR

Data Collection Intern

Punjab Socio-Economic Registry

Jan 2025 - Mar 2025 (2 months)

Supported household data collection, record verification, and accurate entry of survey information.

WT

Digital Marketing Executive

WAPEX Institute of Information & Technology

Feb 2019 - Oct 2023 (4 years 8 months)

Planned, launched, and optimized Facebook, Instagram, and YouTube campaigns alongside organic content activities. Set up and monitored conversion tracking with Facebook Pixel and Google Tag, and reviewed CTR, CPC, CPM, and ROAS to inform campaign adjustments.

FC

Computer Operator (Intern)

Faisalabad Institute of Cardiology

Jan 2018 - Jan 2019 (1 year)

Handled data entry, digital records, and routine computer operations in a hospital environment, with attention to accuracy and confidentiality.

Education

Degrees, certifications, and relevant coursework

National College of Business Administration & Economics logoNE

National College of Business Administration & Economics

Bachelor of Science (Hons), Computer Science

2014 - 2018

Pursued a BS in Computer Science (Hons) from the National College of Business Administration & Economics, Lahore, from 2014 to 2018.

BF

BISE Faisalabad

Intermediate (ICS), Computer Science

Completed Intermediate (ICS) from the Board of Intermediate and Secondary Education, Faisalabad, in 2014.

Tech stack

Software and tools used professionally

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