Open to opportunities

Alfred Zaman

@alfredzaman

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Dedicated Sales & Marketing Manager with 16 years of FMCG experience.

India

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What I'm looking for

I am looking for a challenging role in a dynamic organization that values innovation and offers opportunities for professional growth.

I am a dedicated Sales and Marketing Manager with over 16 years of experience in the FMCG industry, having worked in both India and Nigeria. My journey began with a full-time MBA from Dibrugarh University, where I specialized in Marketing and Finance, graduating as a 1st rank holder. I have a proven track record of driving sales growth and managing successful marketing campaigns across various product categories.

Throughout my career, I have held key positions at renowned companies such as ITC Limited and Eveready Industries, where I successfully managed trade marketing and shopper marketing initiatives that resulted in significant sales increases. My expertise lies in strategic planning, brand management, and customer marketing, with a strong focus on delivering measurable results. I am passionate about leveraging my skills to contribute to the growth of dynamic organizations.

Experience

Work history, roles, and key accomplishments

Current

Area Sales Manager - Trade Marketing

Current

ITC Limited

Oct 2024 - Present (9 months)

Managed Personal Care, Agarbatti & Matches business in the North East region, handling a monthly turnover of INR 6 crore. Accountable for Channel-Category Sales development, Shopper Marketing, Resource management, Customer management, Infra-deployment, and Cost management. Successfully planned and implemented various trade-marketing inputs and drove S&D plans including market coverage, outlet cove

Sales Management Distribution Channel Sales Category Management Customer Management Resource Management Cost Management

Shopper Marketing Manager

Eveready Industries India Limited

Feb 2023 - Mar 2024 (1 year 1 month)

Handled Shopper Marketing for Pan India for GT & MT, resulting in a 30% increase in sales volume in MT. Managed the Flashlights Category in GT along with Battery & Lighting for the MT channel. Successfully launched new rechargeable torchlights in the GT channel with a total production of 200,000 units.

Category Management Product Launch Go To Market Strategy Promotional Materials Branding Loyalty Programs

Marketing Manager - East

Bisleri International Pvt

Sep 2019 - Feb 2023 (3 years 5 months)

Handled BTL marketing, Events association, Visibility, E-commerce for the Eastern region. Successfully launched Bisleri Hand Purifiers in 2021 & Bisleri Fizzy Fruit drinks in 2019. Pioneered Bisleri Doorstep, an E-com initiative in 2020.

BTL Marketing Event Management Product Launch Outlet Branding Customer Sampling Market Share Growth Category Management

Branch Manager

Chi Limited

Sep 2018 - Aug 2019 (11 months)

Managed Branch Operations including Sales Volume, Territory development, Channel Sales & Distribution, and Trade Marketing. Managed Akure branch with a monthly turnover of Naira 220M USD 1.37M, achieving an annual growth of 20% YTD in 2019. Pioneered SFA & DMS and managed a team of ASMs, SEs, RTM, Logistics, and Accounts.

Sales Volume Territory Development Channel Sales Distribution Team Management Logistics

Area Sales Manager

Parle Biscuits Pvt.Ltd.

Jun 2016 - Sep 2018 (2 years 3 months)

Successfully handled business of INR 8 crore 80M per month in Upper Assam, Nagaland & Arunachal Pradesh (part of). Achieved business growth of 14% in 2017-18 & 17% in 2016-17. Appointed 15 new distributors to drive snacks division & achieve a category growth of 40% in Snacks in 2017-18.

Area Sales Management Business Growth Sales Team Leadership Sales Strategy Market Expansion FMCG Sales Confectionery Sales Biscuit Sales

Area Executive - Trade Marketing & Distribution

ITC Limited

Aug 2014 - Jun 2016 (1 year 10 months)

Accountable for Channel/Category Sales Development by setting & achieving yearly S&D Plan for the region. Successfully handled foods business of INR 2.3 crore (or 23M p.m.) covering Sonitpur, Mangaldoi, Kamrup districts of Assam & parts of Arunachal Pradesh & Mizoram, achieving a growth of 40% in FY 2015-16 over 2014-15. Successfully planned and implemented annual trade-marketing inputs, including

Channel Sales Sales Planning Business Growth Product Launch Stockist Management FMCG Sales Market Coverage

Sales Executive/Sales Officer

Nestle India Limited

May 2009 - Aug 2014 (5 years 3 months)

Accountable for Channel/Category Sales Development by setting & achieving yearly Operational Master Plan (OMP) for the region. Managed Visibility programmes, Channel Loyalty programs, Outlet Audits (Merchandising), and Outlet Coverage. Successfully handled a turnover of INR 40 Million per month in Cooch Behar & Alipurduar (West Bengal) with growth of YTD +10% in Jan-July 2014 over the same period

Sales Executive Sales Officer Channel Sales Merchandising Business Growth

Education

Degrees, certifications, and relevant coursework

Dibrugarh University

Master of Business Administration, Marketing & Finance

Grade: 70 / 100

Achieved 1st Rank Holder status with a focus on Marketing and Finance. Completed a full-time MBA program, gaining comprehensive knowledge in business administration.

Dibrugarh University

Bachelor of Science, Mathematics, Computer Science, Statistics

Grade: 55 / 100

Studied core subjects including Mathematics, Computer Science, and Statistics. Developed foundational knowledge in scientific principles and analytical methods.