Open to opportunities

Alfie Dobson

@alfiedobson

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Creative marketing executive with hands-on experience in brand strategy.

United Kingdom

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What I'm looking for

I am looking for a dynamic role that fosters creativity and growth, where I can leverage my marketing skills to drive impactful campaigns.

As a First Class Business Management graduate, I have over a year of hands-on marketing experience at Thornton & Ross. My role as a Marketing Assistant allowed me to support and execute marketing campaigns, manage social media content, and contribute to product launches. I successfully reactivated Savlon’s UK social media presence, significantly increasing engagement across Instagram and Facebook. My analytical skills helped me analyze campaign performance, ensuring that our strategies were effective and aligned with brand goals.

In addition to my experience at Thornton & Ross, I founded Limitless, a gym clothing brand, where I was responsible for the entire brand development process, from design direction to social strategy and launch planning. I ran paid Meta Ads and created organic content across Instagram and TikTok, gaining valuable insights into brand storytelling and audience targeting. Furthermore, as a Co-Founder of Imagitales, an AI startup, I developed a children’s book generator using AI tools, showcasing my ability to innovate and collaborate effectively in a team environment.

Experience

Work history, roles, and key accomplishments

Co-Founder

Imagitales

Jan 2024 - May 2025 (1 year 4 months)

Developed an AI-powered children's book generator, securing support from the University of Liverpool innovation fund. Led pitch presentations, managed creative development, and worked collaboratively on MVP build and user journey.

AI Tools MVP Build User Journeys

Founder

Limitless

Jan 2024 - May 2025 (1 year 4 months)

Built a gym clothing brand from concept, overseeing design direction, social strategy, and launch planning. Managed paid Meta Ads and organic content across Instagram and TikTok, designing visual assets and creating campaign copy.

Social Media Strategy Meta Ads Content Creation Canva Copywriting Audience Targeting Performance Analysis

Marketing Assistant

STADA (Thornton & Ross)

Jul 2023 - Sep 2024 (1 year 2 months)

Reactivated Savlon's UK social media presence, significantly increasing engagement across Instagram and Facebook. Supported multiple product launches across the over-the-counter (OTC) portfolio and attended external sales meetings with key partners.

Social Media Management Sales Support Product Launch Content Creation Digital Marketing Campaign Management

Education

Degrees, certifications, and relevant coursework

University of Liverpool

Bachelor of Science, Business Management

2021 -

Grade: First Class Honours

Completed a Business Management degree with a year in industry, achieving First Class Honours. Gained comprehensive knowledge in business principles, marketing strategies, and consumer behavior, preparing for a career in marketing.

Polesworth Sixth Form

A-Levels, Business, Economics, Media

2019 - 2021

Grade: Business - A, Economics - A, Media - B

Studied Business, Economics, and Media, achieving strong grades that provided a foundation for further academic and professional pursuits. Developed analytical and critical thinking skills essential for understanding market dynamics and media influence.