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Eisha Mahmood

@eishamahmood

Marketing Executive at Sandstone Technology, delivering campaigns that generated 70+ qualified opportunities and grew organic traffic.

United Kingdom

Message

At Sandstone Technology, I own and deliver the UK marketing strategy, managing a £200k+ annual budget. Integrated campaigns across digital, content, webinars, email and events generated 70+ qualified opportunities.

I increased organic traffic by 15% month-on-month through SEO strategy, keyword optimisation and content development. I also manage HubSpot CRM and CMS for segmented campaigns and reporting, improving click-through rate by 4%.

At LUMS, I launched LUMSx, the university’s online learning platform, leading its branding, campaign strategy and go-to-market execution from scratch. I also delivered campaigns across international markets and created digital experiences including LUMS Live and the virtual Graduation Ceremony.

Across my roles, I’ve worked on brand marketing, partnerships, PR and events, including freelance brand projects for a luxury jewellery brand, an independent author and a fashion brand. I use AI tools to support campaign planning, content creation and marketing execution.

Experience

Work history, roles, and key accomplishments

Current

Marketing Executive

Current

Sandstone Technology

Aug 2024 - Present (2 years 2 months)

Owns and delivers UK marketing strategy, managing a £200k+ annual budget. Plans and delivers integrated multi-channel campaigns, generating 70+ qualified opportunities and increasing organic traffic by 15% month-on-month.

Marketing Strategy Budget Management Multi channel Campaigns SEO Content Development HubSpot CRM CMS Email Marketing Lead Nurturing AI Tools ChatGpt Claude Gemini Copilot

Digital Partnerships Assistant

ICS-digital

Mar 2023 - Aug 2024 (1 year 5 months)

Managed relationships with 300+ international publishing partners, negotiating placements to support SEO and digital performance. Conducted competitor analysis and market research to inform campaign strategy.

Partnership Management SEO Competitive Analysis Market Research SEMrush Ahrefs Majestic Content Distribution Go To Market Planning Digital Marketing

Marketing Manager

COLABS

May 2022 - Oct 2022 (5 months)

Led the marketing and creative team delivering integrated campaigns, increasing brand reach by 15%. Planned experiential events and executed lead generation campaigns across SEO, PPC, and social channels.

Integrated Campaigns Digital Marketing PR Partnerships Events Influencer Collaboration Lead Generation SEO PPC Social Media Product Messaging Positioning

Assistant Manager Marketing

TMUC

Jul 2021 - May 2022 (10 months)

Delivered integrated marketing campaigns across digital and offline channels to increase engagement and brand awareness. Managed social media, website content, and PR activity.

Integrated Campaigns Digital Marketing Social Media Website Content PR Marketing Collateral Corporate Partnerships

Assistant Manager – Marketing | Brand & Campaign Lead

LUMS

May 2015 - Jul 2021 (6 years 2 months)

Led integrated campaigns, large-scale events, and audience engagement initiatives across 30+ programmes. Developed annual marketing budgets exceeding £300k and delivered campaigns across international markets.