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@feryhenri
Creative digital marketing specialist with a passion for data-driven strategies.
I am a creative and results-oriented Digital Marketing and Social Media Specialist with over 3 years of experience in paid media, content creation, and audience engagement. My expertise lies in crafting compelling content and executing targeted social media campaigns that drive engagement and brand growth. I have a proven track record of increasing engagement by 40% through strategic social media initiatives and optimizing digital strategies to elevate brand presence.
Currently, I lead a marketing team at SmartReach Solutions in Tokyo, where I oversee ad campaigns across multiple platforms and implement A/B testing strategies to enhance campaign performance. My previous roles have equipped me with a strong foundation in digital marketing, including managing Facebook and Google Ads, creating engaging video content, and utilizing data visualization tools to track campaign performance. I am passionate about leveraging digital storytelling to inspire audiences and create meaningful connections with brands.
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Work history, roles, and key accomplishments
SmartReach Solutions
Sep 2023 - Present (2 years 2 months)
Developed and executed targeted social media campaigns, increasing engagement by 40%. Managed content strategy for Instagram, Facebook, and LinkedIn, while leading a team of five marketers to optimize ad campaigns across multiple platforms.
SmartReach Solutions
Dec 2023 - Oct 2023 (-1 years 10 months)
Produced compelling digital content that increased engagement by 40% across social platforms. Managed Facebook and Google Ads, lowering cost-per-click by 25% and driving higher traffic through data visualization tools.
Kaltani
Oct 2023 - Oct 2023 (-1 years 11 months)
Created and managed social media content, boosting engagement and brand visibility. Designed email marketing campaigns that improved customer retention and optimized ad targeting on Facebook and Google.
Fulbert Youlou School
Dec 2021 - Sep 2022 (9 months)
Directed Facebook ad campaigns, increasing audience reach by 30%. Created and curated engaging content that enhanced brand visibility and analyzed social media insights to develop engagement strategies.
Degrees, certifications, and relevant coursework
Bachelor of Science, Digital Business and Innovation
Specialized in digital marketing strategies, IT project management, and data-driven decision-making. Applied research skills to optimize campaign strategies and improve outcomes.
Software and tools used professionally
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