Open to opportunities

Alex Mathis

@alexmathis

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I build profitable digital campaigns through paid media, SEO, creative testing, and analytics.

United States

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What I'm looking for

I'm looking to grow profitable digital campaigns through paid media, SEO, creative strategy, and analytics while leading cross-functional work and building programs with measurable impact.

I've built profitable digital marketing campaigns across paid media, SEO, creative strategy, and analytics. At Native Metrics, I developed a proprietary ROAS strategy that became the company standard and drove more than 30% of gross profit in consecutive quarters.

At VML, I led cross-functional SEO work across content, UX, and engineering, delivering 20–40% year-over-year growth in organic visibility and revenue. I also created integrated visual identities and digital campaigns that increased startup client brand recognition by 25%.

I've managed SEO for 10+ client accounts at Seismic Digital and improved organic traffic for local businesses at Go Local Interactive through keyword research, on-page optimization, technical audits, and content gap analysis. My creative background includes producing 50+ conversion-focused assets and freelance branding packages for small businesses.

Outside marketing, I build basketball programs and communities as a City Director and coach. I bring marketing, analytics, coaching, and program-development experience to work that grows participation and delivers measurable results.

Experience

Work history, roles, and key accomplishments

Current

City Director

Current

Pro Skills Basketball

Aug 2026 - Present (1 month)

Launched as founding City Director, building the Kansas City market from the ground up. Lead community outreach and program development across the metro area, applying marketing and analytics expertise to grow participation.

Community Outreach Program Development Marketing Analytics Leadership

Head Basketball Coach

Livin' The Dream Basketball

Mar 2025 - Jul 2026 (1 year 4 months)

Coached a competitive 15U program in AAU-qualified national tournaments. Designed weekly practice plans, offensive and defensive systems, and individualized athlete development programs.

Coaching Practice Planning Offensive Systems Defensive Systems Athlete Development

Digital Media Buyer

Native Metrics

Jun 2025 - Jun 2026 (1 year)

Developed a proprietary ROAS campaign strategy that became company standard, driving 30%+ of gross profit in Q4 2025 and Q1 2026. Managed the highest-grossing paid media campaign and improved CTR through creative testing and audience segmentation.

ROAS optimization Paid Social Performance Media Creative Testing Audience Segmentation Facebook Ads Landing Page Optimization Performance Dashboards Data Analysis

Freelance Graphic Designer

Self Employed

Jan 2016 - Jan 2026 (10 years)

Designed 50+ branding packages for small businesses, increasing client engagement 30%.

Branding Graphic Design Client Engagement

Senior Connections Manager

VML

Mar 2024 - Dec 2024 (9 months)

Led cross-functional SEO strategy across content, UX, and engineering, delivering 20-40% YOY growth in organic visibility and revenue. Elevated brand recognition 25% for startup clients and piloted AI-powered SEO workflows.

SEO Strategy Technical SEO Content Strategy UX Cross functional Leadership AI Workflows Brand Identity Digital Campaigns Landing Pages Social Creative Email Campaigns

Graphic Designer

Blue Carbon Design

Oct 2023 - Mar 2024 (5 months)

Produced branded social and campaign visuals using Adobe Photoshop, Illustrator, and InDesign on aggressive timelines. Contributed to client pitch decks supporting new business development and retention.

Photoshop Adobe Illustrator InDesign Social Media Design Campaign Visuals Pitch Decks

SEO Specialist

Go Local Interactive

Apr 2023 - Sep 2023 (5 months)

Ran keyword research and on-page optimization, driving 15-20% organic traffic growth for local business clients. Resolved technical SEO issues across site architecture, crawl errors, and page speed.

Keyword Research On Page SEO Technical SEO Site Architecture Crawl Errors PageSpeed Optimization

SEO Specialist

Seismic Digital

Jun 2022 - May 2023 (11 months)

Managed SEO strategy for 10+ client accounts, achieving 15-20% organic traffic growth. Improved SERP rankings 10-20 positions on priority keywords through on-page optimization and content gap analysis.

SEO Strategy On Page SEO Content Gap Analysis SERP Client Management

Recruiting Coordinator

NCSA (Next College Student Athlete)

Jun 2021 - Jun 2022 (1 year)

Managed 50+ athlete recruitment pipelines, guiding families from profile development through coach outreach. Increased lead-to-enrollment conversion 15% and fast-tracked to Level 2 Recruiter for exceeding monthly quotas.

Recruitment Pipeline Management Lead Conversion Coach Outreach Client Guidance