Gabe Sousa
@gabesousa
I grow e-commerce traffic through SEO, product data, and social content.
What I'm looking for
At Target Sports USA, I optimize product pages and product data for a multi-million-dollar e-commerce site, helping increase organic search traffic by 74%.
I manage and audit data across 6,000+ SKUs, conduct keyword research with Ahrefs and Google Search Console, and use Google Analytics to identify site and content opportunities. I also write SEO-driven blog content and grew social traffic by 70% week over week across Instagram/Meta and TikTok.
As a freelance Marketing Manager for Creative Onstage Media, I run Meta ad campaigns for theatrical productions, create promotional graphics, and produce video content that supports ticket sales and audience engagement.
My work combines e-commerce SEO, paid social, content creation, video editing, and campaign development. I bring a Media Studies and Communications background from Central Connecticut State University to customer-facing outreach and high-volume digital marketing initiatives.
Experience
Work history, roles, and key accomplishments
Digital Marketing Associate
Target Sports USA
Sep 2024 - Present (2 years)
Contributed to product-page optimization initiatives that increased organic search traffic by 74% across a multi-million-dollar e-commerce site. Managed and optimized product data across 6,000+ SKUs, including categorization, attribute updates, and data auditing.
Education
Degrees, certifications, and relevant coursework
Central Connecticut State University
Bachelor of Arts, Media Studies / Communications
Earned a Bachelor of Arts in Media Studies and Communications from Central Connecticut State University in 2023.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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