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Alex KostenkoAK
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Alex Kostenko

@alexkostenko

I build Web3 marketing strategies that grow blockchain projects, token value, and market reach.

United Kingdom
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I've led Web3 marketing at Concordium and headed marketing at Yellow, bringing blockchain strategy, tokenomics, and growth marketing together.

As Managing Partner at Tokenized Agency, I helped blockchain projects create new market niches and grow faster by increasing token market value through marketing and business development.

Across EXMO Finance, Huawei, Championat.com, and fintech businesses, I've built teams and marketing strategies that delivered measurable growth, including 20x more issued loans and 7x monthly visitor growth.

Experience

Work history, roles, and key accomplishments

Concordium logoCO

Web3 Marketing Lead

Mar 2025 - Jul 2025 (4 months)

Worked as Web3 Marketing Lead at Concordium.

Yellow logoYE

Head of Marketing

Nov 2022 - Apr 2025 (2 years 5 months)

Worked as Head of Marketing at Yellow.

Tokenized Agency logoTA

Managing Partner

May 2018 - Apr 2025 (6 years 11 months)

Tokenized Agency is a marketing and business development agency which oriented on increasing tokens market value. We create a new market niches for blockchain projects and help them to grow bigger and faster.

Ambisafe logoAM

Marketing and strategy advisor

Sep 2018 - Dec 2018 (3 months)

Worked as Marketing and strategy advisor at Ambisafe.

Blocknote logoBL

Advisor

Aug 2018 - Dec 2018 (4 months)

Worked as Advisor at Blocknote.

EXMO Finance LLP logoEL

Chief Executive Officer of Special Projects

Jul 2017 - Jul 2018 (1 year)

Exmo.com is a virtual exchange platform that permits its users to carry out secure trading operations with cryptocurrency.

BOOMERS Group logoBG

Product Owner

Mar 2017 - Jul 2017 (4 months)

Worked as Product Owner at BOOMERS Group.

Ecodery logoEC

Head of Marketing

Mar 2016 - Dec 2016 (9 months)

I'm working as a Head of Marketing of Chativity App. It is a social messenger, which provides new way of communications, discovering and sharing online content.
Responsibilities:
- Marketing strategy development and implementations;
- Budgeting, action planning and reporting;
- Build marketing team from scratch;
- ASO;
- SMM;
- Paid advertising;
- PR;
- A/B testing;
- Team management;

Szybka Gotowka LLC logoSL

Head of Marketing

Oct 2014 - Oct 2015 (1 year)

Szybkagotowka.pl is Polish financial company (short term loans, lender).
Responsibilities:
- Marketing strategy development and implementation;
- Budgeting and reporting;
- SEM management;
- SMM;
- PR and content marketing;
- E-mail marketing;
- Media planning and promo campaigns management;
- Media buying;
- Development of promo materials and landing pages;
- A/B testing of landing pages;
- Af

Чемпионат.com logoCO

Chief Marketing Officer

Mar 2011 - Mar 2015 (4 years)

Championat.com is one of the biggest European sport sites.
Responsibilities:
- Management of SEO, content marketing, SMM projects;
- Management of BTL activity;
- Brand management;
- Media planning and promo campaigns management;
- Negotiations and signing of exclusive agreements and partnerships with sport clubs, leagues and federations;
- Office supervising (15 people);
- Budget planning;
- Co

Lowe Adventa logoLA

Digital Account Manager (client ТМ "Черниговское")

Aug 2010 - Mar 2011 (7 months)

Responsibilities:
- Client management;
- Project management;
- Statistics analysis;
- Tendering and TT preparations for contactors;
- Social Media activity;

Achievements:
Increased the TOM position for brand among partners of Ukrainian National Football Team.
Built strong social community of football fans at vk.com and Facebook.

Digital Ventures logoDV

Project Manager sport.tochka.net

Dec 2009 - Aug 2010 (8 months)

Responsibilities:
- Project management (design, programming, marketing, content);
- Project development;
- BTL and ATL activity;
- TT preparations for programmers;
- Negotiations with partners to improve project's quality;
- Statistics preparation and analysis;
- Market analysis and competitors analysis;
- Project reporting;

Achievements:
Created the sport.tochka.net.
Reach 500’000 monthly users

KP Media logoKM

Photo editor

Apr 2006 - Jun 2008 (2 years 2 months)

Worked as Photo editor at KP Media.

Education

Degrees, certifications, and relevant coursework

CC

Coursera Course Certificates

Foundations of Business Strategy

Issued Mar 2016

ST

State Economic and Technological University of Transport

Master’s Degree, Finance and Financial Management Services

2003 - 2008

Finance

Tech stack

Software and tools used professionally

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