Alex Blotnik

At Medline, I develop integrated marketing strategies, product launches, and sales enablement initiatives for its largest product division, a $1B annual-sales portfolio of exam gloves. I lead executive-visible initiatives, including a department-specific exam glove assessment, two new product launches, and implementation of the company’s largest exam glove customer, representing $40.5M in annual sales.

I partner with Product Management, Sales, Quality, Regulatory, Legal, Medical Affairs, Creative, and external vendors to build customer-facing materials, positioning, educational resources, and high-impact sales tools. I also lead end-user research, concept testing, and competitive analysis to identify opportunities and guide portfolio strategy in a highly regulated healthcare environment.

Previously at Castle & Key Distillery, I directed launch, PR, digital, website, CRM, and eCommerce marketing that contributed to a 269% increase in retail sales. Product launches, including the company’s first bourbon release, generated more than 12.3K new customers and helped drive a 213% increase in spirit sales.

I bring hands-on experience across consumer brands and healthcare, combining strategic thinking with practical execution to turn challenges into marketing initiatives that create customer value and measurable results.