Open to opportunities

Melissa Boose

@melissaboose

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Senior Global Marketing Leader with 20 years of strategic experience.

United States

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What I'm looking for

I am looking for a role that fosters innovation, collaboration, and growth opportunities.

I am a seasoned Senior Global Marketing Manager with over 20 years of experience in orchestrating strategic marketing initiatives within highly regulated industries. My career has been marked by successfully leading cross-functional teams to execute high-impact campaigns that consistently deliver outstanding results. I leverage data-driven insights and innovative digital strategies to elevate brand presence and drive business growth.

At Medtronic, I oversaw global omni-channel brand positioning and messaging, achieving a 25% increase in brand awareness and a 15% growth in market share. My expertise in digital marketing and campaign management has enabled me to develop comprehensive strategies that ensure consistent brand messaging and drive engagement. I am passionate about fostering strong relationships with stakeholders and inspiring teams to exceed expectations, ready to bring my proven track record to benefit any organization.

Experience

Work history, roles, and key accomplishments

Current

Senior Global Marketing Manager

Current

Medtronic

Oct 2021 - Jan 2024 (2 years 3 months)

Oversaw global omni-channel brand positioning and marketing communications for a leading medical technology provider. Achieved a 25% increase in brand awareness and a 15% growth in market share through strategic campaigns and digital marketing initiatives. Utilized AI tools to enhance marketing strategies and improve customer engagement.

Positioning Digital Marketing Campaign Management Market Analysis CRM Tools Public Relations Media Relations Content Development Strategic Planning

Principal Marketing Communications Specialist

Medtronic

Oct 2021 - Jan 2022 (3 months)

Developed and executed marketing communications strategies to align brand goals with content and products. Increased website traffic by 30% and leads by 20% through targeted campaigns across multiple channels, ensuring compliance with industry regulations.

Campaign Management Digital Marketing Brand Awareness Content Strategy Regulatory Compliance Social Media Strategy Data Analysis Stakeholder Engagement

Brand Consultant

ER Consulting

Jan 2012 - Jan 2022 (10 years)

Led a team in developing product innovations and marketing campaigns for clients. Created engaging content and tracked campaign effectiveness, driving brand awareness through strategic PR and digital marketing efforts.

Content Development Digital Marketing Brand Strategy Marketing Effectiveness Social Media Strategy PR Strategy Marketing Analytics Team Leadership Budget Management

Marketing Communications Manager

Arkema Inc.

Jan 2018 - Jan 2019 (11 months)

Revamped the company website, significantly increasing impressions and engagement. Developed integrated marketing communications strategies to enhance brand presence and drive engagement across all channels.

Integrated Marketing Brand Development Market Research Communication Strategy Digital Marketing Stakeholder Engagement Campaign Management Analytics Team Collaboration

Global Marketing Communications Lead

De Lage Landen Financial Services

Jul 2016 - Jul 2017 (1 year)

Developed and implemented global marketing strategies to enhance brand awareness and alignment across regions. Collaborated with IT to improve communication channels, resulting in increased qualified leads.

Brand Strategy Market Research Collaboration Lead Generation Campaign Management Stakeholder Engagement Digital Marketing Strategic Planning

Marketing Director

Align Technology, Inc.

Apr 2014 - Apr 2015 (1 year)

Coordinated major trade shows and managed a $5M budget while leading a team to enhance brand awareness among dental professionals. Developed patient-focused marketing communications programs to drive engagement.