I've led marketing, content, product, brand, and communications strategy for Medi-Share, Optum, Lord & Taylor, and KISS Products across healthcare, retail, and consumer products.
At Medi-Share, I lead a six-person Content Marketing and Communications team and four agency partners, managing $4M in annual content spend. I launched an organic engagement initiative that increased website traffic 247% and prospect conversion 167% year over year, while leading Open Enrollment content strategy supporting 13K new members.
Previously, I developed go-to-market strategy for Medi-Share 65+ and Medi-Share Value, delivering 2K new members in the first year. At Optum, I built a marketing practice playbook for 300+ practices and helped deliver approximately $250K in organizational cost savings through a turnkey ordering and fulfillment platform.
At Lord & Taylor, I progressed from coordinator to Integrated Marketing Manager and led major retail campaigns, including a Black Friday campaign generating $22M in sales. I bring a psychology-informed approach to audience insight, behavioral messaging, empathy, and people leadership.
