Alex Bliss
@alexbliss
I am a principal product leader driving AI/LLM conversational platforms for insurance claims and measurable business value.
What I'm looking for
I am a principal-level product leader who conceptualized and led the development of an enterprise LLM conversational AI platform, CAPTAIN, securing executive buy-in and project funding. I champion pragmatic AI solutions in the insurance and claims domain, focusing on measurable business outcomes.
I authored 100+ business and system requirements, built a prototype projecting 9,000 hours/year savings and a 4-point NPS boost, and rolled the product to 1,000+ claims employees. I design feedback-driven metrics and Golden Datasets for continuous improvement, partner with SI and technical teams on RAG, fine-tuning and integrations (Guidewire, SAP), and founded a data-driven LLM project using Monte-Carlo simulations that reduced third-party costs.
Experience
Work history, roles, and key accomplishments
Principal Product Owner
AAA: The Auto Club Group
Jan 2023 - Present (2 years 8 months)
Conceived and led CAPTAIN, the company's first LLM-based conversational AI, securing executive buy-in and funding; launched to 1,000+ claims employees and drove a projected $700,000+ annual labor savings and 9,000 hours/year reduction. Authored 100+ business and system requirements and established metrics and feedback loops to enable continuous model refinement.
Claims Technical Consultant
AAA: The Auto Club Group
Jul 2020 - Present (5 years 2 months)
Collaborated with business and development teams to author requirements for major SAP claims releases and served as SME for integrations including CCC, Copart, and Guidewire, improving adjuster productivity through targeted high-QoL enhancements. Continued limited consultancy while building the CAPTAIN AI solution.
Auto Claim Representative
AAA: The Auto Club Group
Nov 2019 - Jul 2020 (8 months)
Handled Auto and Home claims end-to-end, piloted an EFT initiative and a customer texting pilot with HiMarley, and served as SME for departmental rollouts, earning multiple customer service awards. Delivered operational improvements and supported pilot-to-production transitions.
HR Coordinator
Thirdware Solutions
Dec 2018 - Oct 2019 (10 months)
Planned and executed client marketing events and assisted in implementing an asset control system in Salesforce while coordinating with executives to optimize deal-closing environments. Improved operational event delivery and asset tracking accuracy.
Office Administrator/HR Representative
Jetech Inc.
Dec 2017 - Nov 2018 (11 months)
Maintained Oracle ERP accounting data accuracy, led cost-saving research initiatives, and designed employee satisfaction surveys with advisory reports to improve eNPS. Delivered measurable process and cost improvements.
Multi-Line Claim Representative
Hastings Mutual Insurance Company
May 2016 - Aug 2017 (1 year 3 months)
Managed end-to-end claims across Auto, Home, Commercial Auto, and Farm lines using Guidewire, handling FNOL, total loss and salvage, litigation setup, subrogation, and valuation negotiations. Became a domain expert in the Guidewire claim system.
Specialty Claims Intern
Farmers Insurance Group
May 2013 - Aug 2015 (2 years 3 months)
Supported specialty claims intake and documentation, assisted claim handlers with casework, and developed foundational claims processing and customer service skills. Contributed to improved claims throughput during internship terms.
Founder & Developer
DeckSlinger
Architected and built a deck-building engine for Magic: The Gathering using LLMs and Monte-Carlo simulations, structured a 100,000+ page rules dataset, and reduced third-party deck-building cost from ~$50 to $10 per deck. Delivered a data-driven product that automated a complex manual process.
Education
Degrees, certifications, and relevant coursework
Western Michigan University – Haworth College of Business
Bachelor of Business Administration, Management
Grade: 3.41
Bachelor of Business Administration in Management with a minor in General Business, cumulative GPA 3.41.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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