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Alexandru Raduca

@alexandruraduca

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Operations consultant at appy.agency who has worked with ~120 SMEs and delivered €5M in annual savings at HP.

Romania

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At HP, I led EMEA sales operations and helped bring order management in-house, delivering €5M in annual savings across more than 500,000 orders a year. I also redesigned the process, cutting processing time by 40%.

Since 2016, through appy.agency, I’ve worked with around 120 SMEs to improve how their operations run. I map and redesign processes, then implement the systems and automation that help teams keep the changes in place.

At Office Depot, I led a 120-person EMEA accounts payable operation. Process standardisation raised efficiency by 30%, and invoice automation cut processing time by 50%.

I’ve also worked hands-on with digital projects, customer operations and shared services. At Oracle, I helped scale a new shared service centre, hiring 200 people in six months; at Cord Blood Center Medical, I automated invoicing and cash collection.

Experience

Work history, roles, and key accomplishments

Current

Founder & Principal Consultant

Current

Appy Agency

Jan 2016 - Present (10 years 9 months)

Founded and led an operations consultancy serving over 120 SMEs, focusing on process improvement, systems automation, and AI-powered operations.

Operations Management Process Improvement Automation AI CRM ERP BPMN Project Management

Digital Project Manager

Banca Transilvania

Jan 2015 - Jun 2016 (1 year 5 months)

Managed digital projects for the Marketing division, including website redevelopment and the StarCard shopping card app, aligning product development with marketing strategy.

Project Management Digital Strategy Vendor Management Product Development

Operations Manager

Cord Blood Center Medical

Jan 2011 - Jun 2013 (2 years 5 months)

Led a team of 20 in contracts, receivables, invoicing, and service-provider relationships. Automated invoicing and cash collection, implemented a digital phone system with IVR, and integrated finance and operations systems.

Operations Management Invoicing Cash Collections IVR Process Automation Team Leadership

Accounts Payable Operations Manager

Office Depot

Feb 2009 - Jan 2011 (1 year 11 months)

Led EMEA accounts payable operations with 120 people across 5 teams. Standardized processes, implemented invoice automation, and delivered cost optimization initiatives.

Accounts Payable Process Standardization Invoice Automation Cost Optimization Vendor Management

Sales Operations Service Delivery Manager

Hewlett-Packard

Apr 2007 - Jan 2009 (1 year 9 months)

Led EMEA sales operations with a team of 30, including transitioning order management to in-house shared services. Designed a new order management process, cutting processing time by 40% and delivering €5M in annual savings.

Sales Operations Order Management Process Design shared services Cost Savings

Financial Services Operations Manager

Oracle

Apr 2006 - Apr 2007 (1 year)

Led contract management operations for North America and EMEA with a team of 15. Scaled a new shared service centre, hiring 200 employees in 6 months and setting up operating processes and systems.

Operations Management Contract Management shared services Recruitment Process Setup

Credit Risk Team Lead

Petrom

Jan 2005 - Apr 2006 (1 year 3 months)

Led a team of 7 and automated order processing, cutting processing time by 70%. Introduced real-time monitoring and centralized data to speed up risk decisions.

Credit Risk Team Leadership Process Automation Data Analysis