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Alexandre Guyard

@alexandreguyard

Client Director at Reworld Media Connect, managing Publicis and Havas accounts and shaping full-funnel digital activations.

France

Message

At Reworld Media Connect, I manage high-profile accounts for Tier 1 holding companies including Publicis and Havas. I advise on full-funnel digital activations and contribute to commercial roadmaps and advanced sales tools.

Previously, I was a Digital Advertising Manager at Reworld Media Connect, responding to agency briefs and developing a client portfolio across digital advertising formats. At BeOp (PRexpander), I built a client portfolio in a SaaS start-up environment and contributed to refining the sales strategy.

Experience

Work history, roles, and key accomplishments

Current

Client Director

Current

Reworld Media Connect

Mar 2024 - Present (2 years 7 months)

Strategic lead for Tier 1 holding companies including Publicis and Havas. Expert consultant on full-funnel digital activations and technical advisor for internal sales teams.

Programmatic Online Video (OLV)Display Social Business Development Account Management

Digital Advertising Manager

Reworld Media Connect

Mar 2023 - Mar 2024 (1 year)

Responded to digital briefs from agency groups including Dentsu, Omnicom and GroupM. Monitored revenue performance and sales pipeline while contributing to commercial strategy.

Display Online Video (OLV)Audio Social Retail Media Lead Generation Sales Pipeline Management

Sales

BeOp (PRexpander)

Mar 2022 - Mar 2023 (1 year)

Built a client portfolio within a SaaS start-up environment. Worked closely with PR and communication agencies and contributed to the development of the sales strategy.

Sales SaaS Client Portfolio Management PR Communication Skills