At inDrive.Grocery, I own the customer journey from storefront to checkout. I raised the share of customers placing a second order within 30 days from 24% to 31% with a bonus, reminders and a “your last order” block.
At inDrive.Intercity, I grew trips by 6% and route GMV by 3.7% by introducing a shared-ride fare. I also improved new passengers’ second-trip rate from 26% to 39% with a return-trip offer and easier rebooking.
At Lamoda, I worked on the product page, catalog and search across iOS, Android and web, including a “Complete the look” feature added to 400K+ product pages. Earlier, at JetBrains, I worked with sales, licensing and usage data in SQL and ran developer surveys, including one with 28,000+ responses.
