At 21vek.by, I improve the cart and checkout experience through product discovery, A/B testing, and hypothesis-driven development. I added a cross-sell block that increased add-to-cart from 0.34% to 0.41%, and launched an in-cart BNPL switch that generated about 105 extra BNPL orders per week.
At Trona.ai, I shaped product logic, roadmaps, and backlogs for an AI-first applicant tracking system for blue-collar workers. I defined flows and classification logic so AI agents could re-engage applicants and help recruiters focus on qualified candidates.
At Instinctools, I grew from junior Business Analyst to Product Manager across data analytics, e-commerce, and other complex domains. I’ve reshaped product strategy through JTBD interviews, built process and system documentation, and helped teams simplify workflows—including cutting a data pipeline’s happy-path time from about 20 minutes to 5.
