
Simona Deimantaitė
@simonadeimantait
I build customer-focused digital products from ambiguity to measurable outcomes.
What I'm looking for
At Telia Play, I shape and deliver consumer digital product improvements for approximately 200,000 users across Android, iOS, web, Smart TV and set-top box platforms.
I own backlog prioritisation and contribute to roadmap direction, translating customer and business needs into specifications, user stories and acceptance criteria. I work closely with engineering, design, QA, analytics and business stakeholders to make scope, dependency and trade-off decisions.
I've helped deliver self-service workflow automation and personalised VOD discovery, where post-launch analysis indicated roughly 2× clicks/views versus the comparison period. My earlier work at the Bank of Lithuania and Euromonitor strengthened my ability to analyse complex systems, research evidence and business processes into clear product priorities.
Experience
Work history, roles, and key accomplishments
Product Owner
Telia Play
Jan 2023 - Present (3 years 8 months)
Shaped and delivered consumer digital product improvements for approximately 200,000 users across multiple platforms. Owned the backlog, contributed to roadmap direction, and led cross-functional initiatives from problem framing through launch and iteration.
Business Analyst
Reiz Tech
Jan 2021 - Jan 2023 (2 years)
Analysed complex financial transaction systems and business processes at the Bank of Lithuania, working with domain stakeholders and engineers to translate needs into precise requirements and solution priorities.
Analyst
Euromonitor International
Jan 2020 - Jan 2021 (1 year)
Conducted quantitative and qualitative market and consumer research, structuring ambiguous questions, analysing data and competitor dynamics, and translating evidence into clear recommendations.
Education
Degrees, certifications, and relevant coursework
Erasmus University Rotterdam
Master of Science, Cultural Economics & Entrepreneurship
MSc in Cultural Economics & Entrepreneurship. Master's thesis on consumer preferences in on-demand music streaming.
Vilnius University
Bachelor of Arts, Cultural History & Anthropology
BA in Cultural History & Anthropology.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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