Open to opportunities

Alexandra Hoppe

@alexandrahoppe

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Senior marketing leader building and scaling fintech, crypto, and ETF/ETP growth across Europe.

Germany

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What I'm looking for

I’m looking for a marketing leadership role in fintech/crypto/ETFs where I can scale go-to-market, own PR and digital programs, and drive measurable growth through cross-functional execution and clear KPI impact.

I’m a Senior Marketing Leader with 15+ years of experience across financial services, ETFs/ETPs, fintech, and digital assets across Europe. I’ve built and scaled marketing functions, launched products in multiple markets, and driven brand visibility across European, DACH, UK, and French regions. I’m known for delivering measurable outcomes while leading cross-functional teams to support commercial growth.

Most recently, I built and drove the European marketing function during a period of market expansion. I supported the go-to-market strategy for 14 crypto ETP/ETF products across multiple European markets, and I developed and executed strategies across DACH, UK, and France to sustain brand visibility and investor engagement.

I also lead PR, content, events, and digital marketing end-to-end—coordinating agencies, managing press releases, and expanding media exposure to grow share of voice. I delivered integrated digital campaigns that increased website traffic, boosted content engagement, and drove a consistent uplift in qualified inbound leads, including boosting LinkedIn newsletter subscriptions. Earlier, I founded and directed Cajoot, an online events venue platform, taking it from concept to operations and running SEO, Google Ads, video creation, and direct campaigns—before holding senior marketing leadership roles with Invesco PowerShares, Sanlam Securities, and The Bank of New York Mellon.

Experience

Work history, roles, and key accomplishments

Marketing Manager - Europe

Bitwise

Aug 2021 - Jul 2025 (3 years 11 months)

Built and scaled the European marketing function and supported go-to-market for 14 crypto ETP/ETF products across DACH, the UK, and France. Led PR and integrated digital campaigns to grow brand visibility, website traffic, qualified inbound leads, and LinkedIn newsletter subscribers.

GTM Strategy Public Relations Digital Marketing Content Strategy Events Management HubSpot LinkedIn

Founder & Director

Cajoot

Feb 2017 - Dec 2020 (3 years 10 months)

Founded and built an online venue events platform from concept to operations, managing product development, freelancers, and the full marketing lifecycle. Executed SEO, social and paid campaigns (including Google Ads), video creation, and venue onboarding to grow brand awareness.

Product Development Event Marketing SEO Google Ads Video Production Content Marketing Direct Marketing Lead Generation

Campaign Manager, EMEA

Invesco PowerShares ETF

Feb 2016 - Feb 2017 (1 year)

Supported marketing strategy and campaigns for ETF product launches across EMEA, producing marketing literature and web content in EN/DE/FR. Managed agency relationships and coordinated advertising and direct marketing, including support for a new PowerShares webpage and events/roadshows.

ETF ETP Marketing Campaign Management Agency Management Web Content Advertising Direct Marketing Roadshows KPI Tracking

Head of Marketing & Comms

Sanlam Securities & Sanlam Private Investments

Apr 2014 - May 2015 (1 year 1 month)

Led a team of 5 and external agencies to build and execute a UK-wide marketing strategy covering PR, brand building, sponsorships, events, and the marketing budget. Delivered integrated campaigns and tracked ROI across major channels.

Marketing Leadership Sponsorship Events Management Budget Management Marketing Campaigns ROI Tracking Stakeholder Management

Head of Marketing & Comms

The Bank of New York Mellon

Dec 2012 - Nov 2013 (11 months)

Managed a team of 3 and led rebranding projects and thought-leadership initiatives, supporting client engagement improvements through the Client Service Improvement Committee. Oversaw PR, communications, events, and the marketing budget for Germany.

Team Leadership Thought Leadership PR Communications Events Management Budget Management Media Relations