Open to opportunities

Нино Авазашвили

@0005816

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I drive B2B SaaS go-to-market launches, demand generation, and sales enablement.

Russian Federation

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What I'm looking for

I'm looking for a product marketing role where I can lead go-to-market initiatives, turn customer and market insights into positioning and demand generation, and partner closely with product and sales teams.

At Yandex Robotics, I execute go-to-market strategy for new-to-market products, coordinating positioning, messaging, launches, and sales enablement across internal and external teams.

I led customer research that informed a product launch decision and secured development resources, while driving 77% of total pipeline through integrated demand generation with a 36% MQL-to-SQL conversion rate. I also built a Sales Toolkit adopted by 80% of users across six sales teams, reducing proposal preparation time by 20%.

Earlier, I translated customer research into business requirements and user stories at Intelligent Analytics, and analyzed strategic KPIs and large datasets at First Freight Company. I enjoy turning market data, customer needs, and sales objections into clear value propositions and practical growth initiatives.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Manager

Current

Yandex Robotics

Jun 2024 - Present (2 years 3 months)

Owned go-to-market strategy for 3 new products, led customer research, and drove 77% of pipeline through integrated demand generation. Built sales enablement materials and achieved 80% adoption of a sales toolkit across 6 teams.