Alexandra Babida

Leads the Samsung Pro Advocacy program across major carriers and national retailers, driving engagement and brand awareness. Manages communications for thousands of sales and field reps and analyzes program data to optimize advocacy impact.

Facilitated cross-functional teams in developing business cases, project plans, and roadmaps for key initiatives across AT&T's product and service suite. Managed resource applications, project deliverables, timelines, budgets, and risk assessments, and generated reports for executive stakeholders.

Managed a diverse portfolio of over 100 apartment communities with 20k living units, consistently generating average monthly revenue over $850k. Led a team of external sellers to boost sales penetration and market share, and managed marketing agreements and on-site events.

Crafted strategic communications for a market with over 89 stores and 500 frontline employees. Managed VIP and Board of Directors mobility accounts, improved employee satisfaction, and delivered executive-level presentations.

Managed retail store operations, overseeing staff and ensuring customer satisfaction and sales performance.

Pursued a Bachelor of Arts in Interdisciplinary Studies with concentrations in Communication, Organizational Leadership, and Human Resources.

Earned a Master of Arts in Strategic Communications and Digital Strategy.