At Locale App Inc., I repositioned the flagship real estate platform from a “neighbourhood intelligence platform” to “the neighbourhood matchmaker for real estate.” I rebuilt its message hierarchy, homepage copy, and go-to-market language, and introduced the repositioned platform to a network of 20,000+ newcomers and interprovincial migrants who need help finding where they belong before finding a home.
At Sun Life Financial, I led communications and engagement strategy for inclusion and belonging programming reaching 30,000+ employees. I led Kaleidoscope, which achieved 33% engagement growth and 134% registration growth, and launched the “Top Inclusion Resources” guide, reaching 19,000+ employees.
My work has also included national public-sector communications in Jamaica, where I delivered an MSME Resources Search Tool and infographic suite in four weeks, and communications for pension members at OMERS Pension Services. Across these roles, I’ve translated complex business and policy information into clear communications, executive briefings, and member-facing content.
