Alessia Ferrara

Founded and leads brand positioning, identity, content strategy, partnerships, and consumer activation for a premium artisanal dessert brand.

Leads European brand marketing, integrated campaigns, and digital initiatives across 18+ markets, acting as a strategic link between global and local teams. Manages multi-market product launches, budgets, and cross-functional stakeholders.

Represented Licia Florio at a consumer-facing wellness event, engaging visitors and bringing to life the brand story behind its Alysi capsule collection across fashion, wellness, and beauty.

Developed a 360° digital communication plan for a Capsule Collection launch, including influencer and celebrity collaboration, social media, newsletter activation, and KPI analysis. Conducted social media performance analysis around Women's FW Fashion Week.

Developed digital, social media, and website strategy for a new collection, supporting brand awareness and eCommerce traffic objectives.

Led integrated brand marketing and communications across digital, retail, and customer touchpoints, strengthening brand positioning and commercial growth. Managed go-to-market initiatives, product launches, and multichannel campaigns.

Supported integrated digital marketing initiatives across website, CRM, email marketing, and promotional campaigns to drive customer engagement and commercial performance. Coordinated internal stakeholders, hotel partners, and external agencies.

Supported audit engagements and financial analysis for corporate clients in the consumer products and services industry.

Master's degree in Economics and Business Law from Università Cattolica del Sacro Cuore, Milan, from 2011 to 2014.

Bachelor's degree in Business Economics from University of Naples Federico II, Naples, from 2006 to 2011.

High school diploma in Classical Studies from Secondary school "Umberto I", Naples, from 2001 to 2006.