Open to opportunities

Aleksandra Glowacka

@aleksandraglowacka

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Creative digital marketer skilled in e-commerce and data analysis.

Poland

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What I'm looking for

I am seeking a dynamic role that fosters creativity and offers opportunities for growth in digital marketing.

I am a creative and meticulous digital marketer with a strong background in e-commerce and performance marketing. My experience includes optimizing sales through various digital campaigns and analyzing data to drive results. I have successfully managed online shops across multiple European markets, utilizing tools like Shopify and Google Analytics to enhance performance.

Throughout my career, I have developed a keen ability to create compelling visual content using Canva Pro and Adobe Photoshop, which has significantly contributed to effective advertising campaigns. My role as a Junior Marketing Coordinator involved implementing comprehensive marketing plans and coordinating events, showcasing my ability to engage audiences and enhance brand visibility.

Experience

Work history, roles, and key accomplishments

E-commerce & Digital Marketing Junior

The Cookware Company

Jan 2024 - Present (1 year 6 months)

Managed e-commerce operations and digital marketing campaigns, including optimisation across Meta, Google, and Klaviyo. Conducted web analytics, SEO strategy, and launched a new online shop for the Danish market, enhancing sales architecture and content.

Shopify Power BI Google Ads Google Analytics Klaviyo SEO Content Creation Web Analytics Looker Studio

Junior Marketing Coordinator

K. Janicka Marketing Agency

Jan 2021 - Present (4 years 6 months)

Implemented comprehensive marketing plans and executed digital campaigns for Orlen Oil Motor Lublin, boosting team visibility and fan engagement. Coordinated social media activities, sports events, and managed sponsor relations to ensure marketing commitments were met.

Digital Marketing Social Media Management Event Coordination Campaign Management Instagram TikTok Google Analytics

Education

Degrees, certifications, and relevant coursework

University of Warsaw/University of Gent

MA, Media

Studied Design, implementation and launch of a new online shop for the Danish market (greenpan.dk), including preparation of content, configuration, logistics and full sales architecture (2023-present). Also studied E-mail marketing automation (Klaviyo) and KPI reporting and analysis (Excel, Google Sheets, PowerBI).