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Nina Croitori

@ninacroitori

Global digital content specialist at Ansell who contributed to 10+ content projects and introduced AI-driven solutions to content operations.

Belgium

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At Ansell, I led and contributed to digital content projects, including content migration, localization strategy, and a global website revamp. I defined content frameworks and governance processes, and introduced Opal AI to enhance content operations efficiency.

I also managed website content across 50+ regional versions and worked with global and regional stakeholders to align content initiatives with business objectives. Earlier, I supported multi-channel marketing, SEO, paid advertising, and campaign reporting at The House of Marketing.

Experience

Work history, roles, and key accomplishments

Senior Specialist, Global Digital Content Management

Ansell

Nov 2022 - Apr 2026 (3 years 5 months)

Led and contributed to 10+ digital content projects, including content migration, localization strategy, and global website revamps. Collaborated with 30+ global and regional stakeholders, managed a direct report, and implemented content frameworks and governance processes.

Content Strategy Content Governance Stakeholder Management SEO UX Market Research Omni Channel Marketing Web Analytics Data Driven Decision Making Optimizely Opal Microsoft Office Smartsheet Jira Confluence

Specialist, Global Digital Content Editor

Ansell

Apr 2021 - Oct 2022 (1 year 6 months)

Managed and optimized website content across 50+ regional versions, ensuring quality and consistency. Coordinated end-to-end content delivery and acted as a key stakeholder in a full website overhaul.

Content Management SEO UX Web Analytics Optimizely Microsoft Office Smartsheet Jira Confluence

Digital Marketing Assistant (Internship)

The House of Marketing

Aug 2020 - Jan 2021 (5 months)

Supported multi-channel marketing activities including social media, email marketing, and paid acquisition. Managed content creation and distribution via HubSpot and contributed to SEO and paid advertising campaigns.

Social Media Email Marketing Paid Acquisition HubSpot SEO Google Ads Google Analytics Data Studio Hotjar SEMrush Meta Ads LinkedIn Campaign Manager

Marketing Assistant (Internship)

Shake

Mar 2020 - May 2020 (2 months)

Conducted marketing analysis and contributed to strategic recommendations for clients. Developed an online communication plan for a key client as part of thesis work.

Marketing Analysis Strategic Recommendations Communication Planning