Xaveer Rumbaut

Leading a team of highly skilled performance marketing experts, supporting e-commerce managers on all performance marketing topics. Focusing on delivering profitable online sales growth for D2C e-commerce business by combining SEO, SEA, Paid Social, Native Ads, CRO, email marketing, Social Ads, Marketing Automation, and digital analytics.

Drove EU and UK D2C e-commerce and Amazon business for brands like Alpha Foods and Remescar. Focused on delivering online sales growth at a profitable scale by combining SEO, SEA, Native Ads, Marketplace ads, CRO, email marketing, Social Ads, Marketing Automation, and digital analytics.

Conducted various digital marketing courses, including Google Analytics Basics, Google Analytics Advanced, and E-mail Marketing. Provided training and education to participants on key digital marketing concepts and tools.

Served as an internal and external digital marketing coach/consultant and trainer, specializing in marketing automation, digital analytics, SEA, and SEO. Created content for the company's digital marketing blog and acted as a public speaker.

Managed all online activities, aligning with the airlines group strategy and optimizing channels for the Belgian market. Responsibilities included social media strategy, SEA, SEO, affiliate marketing, online marketing, content management, and CRM.

Coordinated all e-commerce activities for Eastpak.com, including product database management, marketing and CRM action follow-up, and stock management. Oversaw SEA and SEO activities, implemented tag management solutions, and set up product feeds and retargeting programs.

Coordinated between retail, marketing, and customer service departments, managing online catalogues and promotions for Eastpak and Kipling. Focused on delivering excellent customer experience and strong ROI, utilizing Magento e-commerce platform and Google Analytics.

Completed a marketing internship at an online music start-up, gaining experience in marketing research, public relations, communications, and website maintenance. Contributed to various tasks within the dynamic start-up environment.

Completed a postgraduate program focusing on digital marketing and communications strategies. Gained expertise in various aspects of digital media and communication.

Obtained a Master's degree in Marketing Management. Developed advanced skills in marketing strategies, market analysis, and brand management.

Earned a Bachelor's degree in Business Science. Acquired foundational knowledge in business principles, economics, and management.

Completed studies in Business Science and Mathematics. Developed a strong foundation in analytical and business-related subjects.