At Nylix AI, I executed keyword research and on-page SEO alongside a weekly editorial calendar, contributing to a ~15% increase in organic traffic. I also wrote B2B copy for landing pages, email workflows, and LinkedIn posts.
At Sylndr, I analyzed campaign and customer-behavior data to identify conversion opportunities, contributing to an ~8% lift in conversion rate. At Orange Business, I co-managed B2B lead-generation campaigns and built monthly email newsletters.
For a Hilti go-to-market strategy project, I co-developed a multi-channel adoption strategy and designed the #PROFISIT TikTok challenge. My MBA thesis at KU Leuven examined how structured prompts affected the diversity of generative-AI-assisted ideas.
