soukaina waddi
@soukainawaddi
Data-driven digital marketer blending analytics, content creation, and multilingual project coordination.
BelgiumWhat I'm looking for
I am an analytical and creative professional transitioning into digital marketing, combining data-driven insight with content creation and social media management. I bring hands-on experience executing social media campaigns, creating visuals, and optimizing website and booking platform profiles to enhance online presence.
My background includes purchaser analyst and coordinator responsibilities where I produced data-driven reports and dashboards using Power BI and Looker Studio, negotiated with suppliers, and contributed to process optimization. I also supported event planning and managed administrative tasks during a digital marketing and administrative internship.
I hold degrees in Business Data Analysis, Facility Management, and Management de la logistique, and have completed a GA4 certification. I have supported technical and infrastructure compliance work and assisted in deploying asset management software while at the Belgian Red Cross.
I work comfortably in multilingual, international environments (French and Arabic native; English B2; Spanish B1; Dutch A1) and seek roles where I can combine analytics, digital marketing, and project coordination to drive measurable growth.
Experience
Work history, roles, and key accomplishments
Purchaser Analyst / Coordinator
Stappert - Intramet
Feb 2021 - Dec 2024 (3 years 10 months)
Analyzed inventory needs, issued monthly purchase orders aligned with forecasts, and produced Power BI/Looker dashboards to support management decisions, reducing inefficiencies and improving supplier terms. Negotiated with suppliers and contributed to purchasing process optimization.
Digital Marketing & Administrative Intern
MyMama Pregnancy and Parenthood
Jan 2022 - Dec 2023 (1 year 11 months)
Executed social media campaigns and created visuals to promote wellness services, optimized website and booking profiles to enhance online presence, and supported event planning for the annual September conference.
BCFacility Management Trainee
Belgian Red Cross
Oct 2017 - May 2019 (1 year 7 months)
Ensured building safety and electrical compliance, prepared technical specifications, supported tenders, and assisted deployment of asset management software (As-Tech) to improve maintenance workflows.
BCLogistics Trainee
Belgian Red Cross
Feb 2017 - Aug 2017 (6 months)
Developed transport cost tool, coordinated logistics for 160+ customers, and optimized performance using ABC analysis and KPIs to reduce transport costs and improve delivery reliability.
Education
Degrees, certifications, and relevant coursework
LHLa Haute École de Namur-Liège-Luxembourg (Hénallux)
Bachelor's degree in Business Data, Business Data
2025 - 2025
Master's thesis titled 'The Impact of Participation in Business Events on Lead Generation - Case Study: Analyzing Konligo Startup Data Using the Google Analytics 4 Platform.'
La Haute École de la Province de Liège
Master's degree, Facility Management
2017 - 2020
Master’s degree in Facility Management with a thesis on carbon accounting and the facility manager's contribution to procurement and sustainability.
La Haute École de la Province de Liège
Bachelor's degree, Logistics / Management
2014 - 2017
Bachelor's degree in Management de la logistique with a thesis on transport optimization at the Belgian Red Cross.
Tech stack
Software and tools used professionally
Availability
Location
BelgiumAuthorized to work in
Job categories
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