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Alejandro López Arriola

@alejandrolpezarriola

Technical Sales Manager at Rotometal who grew a reseller network across Mexico and Latin America for printing and packaging.

Mexico

Message

What I'm looking for

I’m ready to travel frequently across Mexico and Latin America.

At Rotometal, I built and managed a reseller network across Mexico and Latin America, including Colombia, Argentina, Costa Rica and Perú. I managed national printing and packaging accounts from prospecting and technical evaluation through negotiation and order follow-up.

At Infinity Foils de México / Universal Engraving, I grew the monthly account portfolio from USD 35K to USD 53K, with die sales up 18% annually as a side business. I advised customers on printing, foils, dies and finishing solutions, and supported trials, implementation and troubleshooting.

Earlier, I managed key accounts and packaging projects at Cartographic and Grupo TQ, including flexographic and prepress solutions. My technical background includes color management, prepress and production workflows, alongside ISO 9001:2015 Internal Auditor certification.

Experience

Work history, roles, and key accomplishments

National Sales Manager

Rotometal

Jul 2025 - Jan 2026 (6 months)

Built and managed a reseller network across Mexico and Latin America, covering Colombia, Argentina, Costa Rica and Perú. Owned national accounts in printing and packaging across the full sales cycle, and tracked pipeline, forecast and customer activity in SAP.

Sales Key Account Management Reseller Management SAP Pipeline Management Forecasting Negotiation Market Intelligence

Regional Sales Representative

Infinity Foils de México / Universal Engraving

Jan 2022 - Jul 2025 (3 years 6 months)

Grew the monthly account portfolio from USD 35K to USD 53K (+51%), with die sales up 18% annually, as a side business. Led regional business development, advised customers on printing, foils, dies and finishing solutions, and represented the company at trade shows including Label Expo.

Sales Business Development Customer Advisory Trade Shows Printing Foil Dies Finishing Solutions

Key Account Manager

Cartographic

Jan 2019 - Jan 2021 (2 years)

Managed strategic accounts in the electronic and food industries, growing a USD 150K monthly portfolio by 12% annually. Led folding carton and packaging projects from specification to delivery, coordinating cross-functional teams across design, production and quality.

Key Account Management Project Management Folding Cartons Packaging Cross functional Coordination

Sales & Technical Support Specialist

Grupo TQ

Jan 2014 - Jan 2018 (4 years)

Managed a USD 165K monthly portfolio, growing prepress and flexographic solution sales 8% annually. Specialized in ESKO software and hardware sales and support, and trained customers in color management and digital retouching.

Sales Technical Support Esko Prepress Flexographic Printing Color Management Digital Retouching

Tetra Pak Inplant

Southern Graphics Systems

Jan 2013 - Jan 2014 (1 year)

Managed color workflows, assembly, Automation Engine and PackEdge; developed and standardized the Digital Retouching procedure.

Color Management Automation Engine PackEdge Digital Retouching

Head of Graphic Design & Prepress

Best Quality Labels

Jan 2011 - Jan 2013 (2 years)

Led prepress for narrow-web flexible packaging; implemented color management workflows and press characterization; improved proofing accuracy with Acrobat-based workflows.

Prepress Color Management Flexible Packaging Acrobat