Open to opportunities

Eduardo Martinez

@eduardomartinez

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Senior graphic designer specializing in editorial, branding, and production-ready print solutions.

Mexico

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What I'm looking for

I seek roles where I can lead editorial and brand projects end-to-end, collaborate across teams, and ensure high-quality print and digital production.

I am a senior graphic designer with extensive experience in editorial design, branding, and print production. I lead end-to-end magazine development and create visual systems that align strategy with production realities.

At Coppel I managed the full editorial lifecycle for Coppel Magazine, from strategic planning and photo-brief creation to supervising shoots and final layout assembly, ensuring consistent visual quality and on-time delivery.

Previously, I worked as a certified press operator and prepress designer at Artes Gráficas Sinaloenses, handling client file reception, color proofing, consumable management, and preparing files for offset, digital, and flexographic printing.

I have also designed POS materials and managed large-format printing workflows for Grupo Modelo / AB InBev, and maintained an active freelance practice delivering branding, packaging, editorial illustration, and design for diverse industries.

Experience

Work history, roles, and key accomplishments

Current

Senior Graphic Designer

Current

Coppel

Jan 2019 - Present (7 years 2 months)

Led end-to-end editorial development of Coppel Magazine from strategic planning to final production, supervising photoshoots and vendor retouching to deliver print-ready layouts and consistent brand standards since 2019.

Editorial Design Photoshop InDesign Layout Design Brand Guidelines Prepress

Current

Freelance Graphic Designer

Current

Freelance

Jan 2011 - Present (15 years 2 months)

Provided branding, packaging, editorial design and illustration services to clients across industries since 2011, delivering logos, brand guidelines, book/magazine covers and promotional materials.

Branding Logo Design Packaging Editorial Design Illustration Client Relations Art Direction

Certified Press Operator

Artes Gráficas Sinaloenses

Jan 2015 - Dec 2019 (4 years 11 months)

Managed client file intake and all prepress tasks for HP Indigo 5600 digital printing, handling consumables, color proofing, special inks and variable data projects from 2015 to 2019.

Prepress Variable Data Printing Packaging Label Design Print Production

Prepress Designer

Artes Gráficas Sinaloenses

Jan 2014 - Dec 2019 (5 years 11 months)

Prepared files for offset, digital and flexographic printing, producing technically accurate book, magazine and brochure layouts to ensure print readiness from 2014 to 2019.

Prepress Layout Design Offset Printing Flexography Editorial Design Typography

Graphic Designer

Grupo Modelo / AB InBev

Jan 2011 - Dec 2014 (3 years 11 months)

Designed and produced POS materials and large-format graphics, conducted visual merchandising audits and managed printing-to-installation workflow serving 450+ clients across three cities from 2011 to 2014.

POS Design Visual Merchandising Workflow Management Photo Editing Art Direction Prepress Production Coordination