Alejandro Icaza

Planned and delivered the official hospitality program for 50,000+ guests within 10 hospitality lounges across 5 matches at the tournament’s largest venue. Directly supervised 4 hospitality lounges and led 50+ matchday staff while supporting operations for the rest of the lounges and training a 250+ person roster.

Curated personalized luxury itineraries and delivered high-touch client support, translating preferences into tailored travel recommendations and experiences.

Collaborated in the go-to-market strategy and commercialization of new premium seats and hospitality experiences for the newly renovated Estadio Banorte. Generated $10M+ MXN in revenue with a 35% individual close rate, leading full-cycle B2B and B2C sales across 9 product tiers and a 4,500+ seat inventory.

Served as a primary UEFA point of contact for all key accounts, commercial partners and sponsors involved in the VVIP program throughout the tournament. Coordinated end-to-end journeys for 14,000+ VVIP guests across 10 host cities, liaising cross-functionally with transport, protocol and accommodation teams.

Delivered fan engagement across the two-day race weekend by coordinating sponsor activations, interactive games, and guest flow within the Fan Village.

Managed end-to-end accreditation process, issuing 450+ credentials and liaising with venue operations and security teams to ensure secure stadium access.

Managed and validated tax and commercial documentation for 10,000+ U.S. business partners and key accounts across 8 states, resolving customer inquiries. Reduced a processing backlog by 20% in under a month through workflow improvements, ensuring data quality, regulatory compliance and SLA performance.

Increased occupancy by 20% by developing community-driven experiences, owning end-to-end guest journeys across accommodations, F&B, and coworking. Planned and executed 15+ experiential marketing events in partnership with local brands and influencers, boosting brand visibility and audience engagement.

Supported key account management for clients including NFL, Formula 1, Iberia and United Airlines, coordinating travel logistics and personalized itineraries. Managed quotations for banquets and events and delivered personalized service for guests by managing amenities and coordinating cross-functional teams.

Pursued a Master's in Business Administration with a focus on International Hospitality Management, from 2022 to 2024.

Earned a Bachelor of Business Administration in International Management, from 2018 to 2021.