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Renata Segura Gatica

@renataseguragatica

Venue Manager at ON LOCATION for FIFA World Cup 2026, coordinating hospitality operations for 20,000 guests.

Mexico
Message

At ON LOCATION, I managed premium hospitality operations at Monterrey Stadium for FIFA World Cup 2026. I coordinated 16 functional areas and more than 1,200 staff to serve approximately 20,000 guests across the tournament’s four matches.

At BEYOND HOSPITALITY, I managed logistics for international sporting events, including Copa América 2024 and FIFA Club World Cup 2025. I negotiated a Marriott partnership covering approximately 70% of Copa América venues and reduced the maximum budgeted hotel rate by 20%.

At MATCH HOSPITALITY, I managed sporting-event and Mexican Football Federation accounts, coordinating travel and guest experiences for events including the Super Bowl, UEFA Champions League, and Qatar 2022. For Qatar 2022, I generated MXN 8 million in additional hospitality sales and led a 15-person team serving 348 VIP guests.

At GRUPO TRAQS INTERNACIONAL, I managed corporate events and accounts for clients including Nestlé, Ingram Micro, Zurich, Essity, HP, Movistar, and Coca-Cola. I also supported production for weddings, fashion shows, and advertising commercials as a freelance assistant.

Experience

Work history, roles, and key accomplishments

OL

Venue Manager, Monterrey

On Location

Oct 2025 - Sep 2026 (11 months)

Planned, coordinated, and executed premium hospitality operations at Monterrey Stadium during the FIFA World Cup 2026, leading 16 functional area managers and over 1,200 staff to serve approximately 5,000 guests per match. Managed a MXN 1.5 million operating budget, vendors, infrastructure, catering, logistics, and guest experience.

MH

Key Account Manager — Sports Events & Travel

Match Hospitality

Mar 2022 - Mar 2024 (2 years)

Managed client accounts and end-to-end travel experiences for international sporting events, including the Super Bowl, UEFA Champions League, and NFL games, developing and quoting customized packages and coordinating flights, hotels, transportation, restaurants, tours, and additional activities.

FR

Audiovisual Production & Events Assistant

Freelance

Jan 2015 - Nov 2017 (2 years 10 months)

Supported the planning, production, and execution of weddings, social events, fashion shows, and advertising commercials, collaborating with organizers and production teams on logistics, backstage operations, wardrobe coordination, and talent preparation.

Education

Degrees, certifications, and relevant coursework

UG

Universidad de Estudios Gestalt

Bachelor's Degree, Entertainment Business Administration

2011 - 2014

Bachelor's degree in Entertainment Business Administration from Universidad de Estudios Gestalt, completed in 2014.

Tech stack

Software and tools used professionally

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