Andrea Macias
@andreamacias
Strategic Event Planner with over 10 years of experience.
What I'm looking for
As a Strategic Event Planner with over a decade of experience, I have a proven track record of transforming events into memorable, high-impact experiences that drive revenue. My work with global brands such as IHG Hotels & Resorts and Nike Corporation has consistently resulted in an average ROI of 18% and a 20% increase in attendance. I excel in coordinating cross-functional teams and managing logistics in dynamic environments, ensuring seamless execution and impactful results.
Fluent in Spanish and English, with intermediate Portuguese and basic French, I leverage my multilingual skills to enhance communication and collaboration across diverse teams. Proficient in tools like Cvent and Salesforce, I optimize operations and elevate the attendee experience. My strategic approach to event planning, combined with my ability to negotiate effectively and manage budgets, has allowed me to deliver exceptional results while maintaining high standards of client satisfaction.
Experience
Work history, roles, and key accomplishments
Event and Fulfillment Associate
IHG Hotels & Resorts
Developed and implemented event strategies for trade shows across Latin America and the Caribbean, achieving up to 18% ROI and a 20% increase in attendance. Managed event budgets exceeding 7 million pesos, securing $47,000 USD in sponsorships.
Event and Logistics Coordinator, Americas Region
USSEC (United States Soybean Export Council)
May 2023 - May 2024 (1 year)
Led the planning and execution of corporate events across the Americas, ensuring operational excellence, budget control, and high-quality attendee experiences. Coordinated international projects, effectively addressing logistical and cultural challenges through a strategic approach.
Director Assistant
Hella Automotive
Jan 2022 - May 2023 (1 year 4 months)
Coordinated seven VIP visits and international logistics, ensuring flawless hospitality and seamless execution. Managed executive calendars and handled sensitive information with discretion, professionalism, and a high level of trust.
Lifestyle Manager
La Pueblita
Aug 2021 - Dec 2022 (1 year 4 months)
Led end-to-end operations for reception, guest services, concierge, medical assistance, transportation, and recreational activities for groups of up to 54 guests. Designed activity calendars and coordinated logistics for various programs.
Event Planner
Freelance
Aug 2020 - Aug 2021 (1 year)
Provided independent event planning services for various clients, managing all aspects from concept development to execution. Successfully delivered memorable events tailored to client specifications and budget.
Property Manager
Priori
Apr 2015 - Aug 2020 (5 years 4 months)
Managed luxury residential properties, ensuring strict adherence to privacy, quality, and operational excellence standards. Controlled budgets and negotiated contracts to maximize financial efficiency while maintaining exceptional service quality.
Director Assistant
Fiesta Americana Grand (FAG)
Aug 2014 - Apr 2015 (8 months)
Provided strategic support to the Sales Department, driving improvements in team sales performance and overall productivity. Coordinated corporate events and prepared business analysis reports, enabling effective KPI tracking and informed decision-making.
Weddings and Corporate Events Planner
Westin Los Cabos
Jan 2013 - Aug 2014 (1 year 7 months)
Consistently achieved quarterly sales targets by organizing weddings and corporate events with a strong focus on client satisfaction. Coordinated end-to-end event operations, emphasizing personalized service and operational efficiency.
Education
Degrees, certifications, and relevant coursework
University of the Valley of Mexico
Bachelor's Degree, Hotel, Tourism and Gastronomy Business Administration
Studied Hotel, Tourism, and Gastronomy Business Administration, gaining comprehensive knowledge in hospitality management, tourism operations, and culinary arts. Developed skills in business administration, event planning, and customer service relevant to the industry.
ABC Latin America
Certification, Professional Wedding Planner
Completed a certification program to become a Professional Wedding Planner, focusing on the intricacies of wedding planning and execution. Acquired specialized knowledge in event coordination, vendor management, and client relations for weddings.
Executive Professional Training
Certification, Sales and Customer Service
Obtained a certification in Sales and Customer Service, enhancing skills in sales strategies and effective customer interaction. Focused on techniques to improve customer satisfaction and drive sales performance.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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