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Alejandra Bacigalupo

@alejandrabacigalupo

Brand ambassador and fashion strategist blending psychology insights with luxury storytelling.

United States
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What I'm looking for

I’m looking for roles where fashion and psychology meet—brand storytelling, research-backed styling, and social strategy. I want to collaborate cross-functionally and use mixed-methods insights to support UX research and sustainable fashion decisions.

I’m a bilingual Lifestyle Coach & Fashion Strategist with a Bachelor of Arts in Psychology from Pontifical Catholic University of Peru [PUCP]. My work sits at the intersection of consumer psychology, brand storytelling, and trauma-informed coaching—helping people express their authentic selves through style and holistic growth.

Through qualitative research, I completed an undergraduate thesis on how parental divorce influences adult attachment and relationship patterns, and how those insights shape identity and style. I continue to build mixed-methods research on emotional attachment to clothing and identity formation in women aged 25–40, using thematic analysis and quantitative surveys.

Professionally, I’ve driven brand loyalty and sales through personalized client service as a Brand Ambassador for Burberry and supported in-store experiences through merchandising and presentation. I also strengthen campaigns through marketing execution, UGC, content creation, digital styling, and event logistics—often collaborating across fashion, nonprofit, and wellness sectors.

I integrate New York–based experience with psychology, Andean wisdom, and fashion to support authentic self-expression. I bring a “research-to-real-world” mindset, turning findings into practical insights for UX research, fashion tech, and sustainable design strategy.

Experience

Work history, roles, and key accomplishments

TP

Project Manager & Social Media Manager

TAMPU Project

Jul 2023 - Nov 2023 (4 months)

Led outreach initiatives to increase cultural awareness and engage diverse audiences. Managed a targeted social media campaign to promote cross-cultural engagement and share the Andean worldview.

CO

Case Manager

COMISEDH

Jan 2021 - Mar 2022 (1 year 2 months)

Managed complex projects and budget planning for human-rights initiatives. Designed and facilitated community empowerment workshops, providing support access through advocacy and communication.

CO

Case Manager (Human Rights)

COMISEDH

Jan 2021 - Mar 2022 (1 year 2 months)

Managed complex projects and budget planning for human rights initiatives and facilitated community empowerment workshops. Provided coordination through advocacy and communication to help vulnerable populations access support systems.

Education

Degrees, certifications, and relevant coursework

MM

Museum of Modern Art (MoMA)

Coursera Certificate, Fashion as Design

2025 - 2025

Completed Fashion as Design (MoMA – Coursera) in 2025.

GO

Google

Coursera Certificate, Digital Marketing and E-commerce

2025 - 2025

Completed Foundations of Digital Marketing and E-commerce (Google – Coursera) in 2025.

Copenhagen Business School (via Coursera) logoCC

Copenhagen Business School (via Coursera)

Sustainable Fashion, Sustainable Fashion

Activities and societies: Participated in sustainability and leadership workshops.

Completed Sustainable Fashion via Copenhagen Business School on Coursera (2025).

Yale University (via Coursera) logoYC

Yale University (via Coursera)

Managing Emotions in Times of Uncertainty and Stress, Emotional Wellbeing

Completed Managing Emotions in Times of Uncertainty and Stress via Yale University on Coursera (2023).

TP

TAMPU Project

Project Manager & Social Media Manager, Project Management and Social Media

2023 - 2023

Activities and societies: Led outreach initiatives to boost cultural awareness and engage diverse audiences.

Served as Project Manager & Social Media Manager for the TAMPU Project in New York (July 2023–Nov 2023). Led outreach initiatives to increase cultural awareness and engage diverse audiences.

NC

National COMISEDH (Human Rights Commission)

Diploma in Psychological Care for Vulnerable Populations, Psychological Care

2021 - 2022

Activities and societies: Managed complex projects and budget planning for human rights initiatives; facilitated access to support systems through advocacy and communication.

Diploma in Psychological Care for Vulnerable Populations (Jan 2021–Mar 2022) through COMISEDH.

HH

Hanyu Shuiping Kaoshi (HSK)

HSK 1, Mandarin Chinese

2021 - 2021

Completed HSK 1 (Mandarin Chinese proficiency test) in 2021.

HH

Hanyu Shuiping Kaoshi (HSK)

HSK Level 1 Certificate, Mandarin Chinese

2021 -

Completed HSK Level 1 (Mandarin proficiency).

GC

Google (via Coursera)

Certificate in Foundations of Digital Marketing and E-commerce, Digital Marketing

2025 -

Completed Foundations of Digital Marketing and E-commerce through Google on Coursera.

GC

Google (via Coursera)

Foundations of Digital Marketing and E-commerce, Digital Marketing

Completed Foundations of Digital Marketing and E-commerce via Google on Coursera (2025).

Museum of Modern Art (MoMA) (via Coursera) logoMC

Museum of Modern Art (MoMA) (via Coursera)

Fashion as Design, Fashion Studies

Completed Fashion as Design via MoMA on Coursera (2025).

Pontifical Catholic University of Peru logoPP

Pontifical Catholic University of Peru

Bachelor of Arts in Psychology, Psychology

2015 - 2021

Grade: 3.4/4.0 (converted from Peruvian scale)

Activities and societies: Completed undergraduate thesis; conducted qualitative research on adult attachment/relationship patterns and psychology-driven style.

Bachelor of Arts in Psychology from Pontifical Catholic University of Peru (2015–2021). Completed an undergraduate thesis on how parental divorce influences psychology-driven style approaches, adult attachment, and relationship patterns via qualitative research.

Pontifical Catholic University of Peru (PUCP) logoPP

Pontifical Catholic University of Peru (PUCP)

Bachelor of Arts in Psychology, Psychology

2015 - 2021

Grade: GPA: 3.4/4.0 (converted from Peruvian scale)

Activities and societies: Undergraduate thesis research; qualitative study linking attachment/relationships with clothing and identity formation.

Earned a Bachelor of Arts in Psychology at PUCP (2015–2021). Completed an undergraduate thesis examining how parental divorce influences a psychology-driven approach to style, emotional attachment, and adult relationship patterns through qualitative research.

Pontifical Catholic University of Peru logoPP

Pontifical Catholic University of Peru

Bachelor of Arts, Psychology

2015 - 2021

Grade: 3.4/4.0 (converted from Peruvian scale)

Earned a Bachelor of Arts in Psychology, graduating with a GPA of 3.4/4.0 (converted from the Peruvian scale). Completed an undergraduate thesis examining how parental divorce relates to adult attachment and relationship patterns through qualitative research.

TC

The Museum of Modern Art (MoMA) (via Coursera)

Certificate in Fashion as Design, Fashion Design

2025 -

Completed Fashion as Design through MoMA on Coursera.

CS

Copenhagen Business School

Coursera Certificate, Sustainable Fashion

2025 - 2025

Activities and societies: Participated in sustainability and leadership workshops supporting community development.

Completed Sustainable Fashion (Copenhagen Business School – Coursera) in 2025. Participated in sustainability and leadership workshops supporting community development.

HK

HSK (via Hanyu Shuiping Kaoshi)

HSK 1, Mandarin Chinese

Completed HSK 1 (Hanyu Shuiping Kaoshi) in 2021.

GC

Google (via Coursera)

Foundations of Digital Marketing and E-commerce (Certificate), Digital Marketing

2025 -

Completed the Foundations of Digital Marketing and E-commerce program on Coursera (2025).

CC

Copenhagen Business School (via Coursera)

Sustainable Fashion (Certificate), Sustainable Fashion

2025 -

Activities and societies: Participation in sustainability and leadership workshops supporting community development.

Completed Sustainable Fashion on Coursera (2025), including participation in sustainability and leadership workshops.

MC

Museum of Modern Art (MoMA) (via Coursera)

Fashion as Design (Certificate), Fashion

2025 -

Completed Fashion as Design on Coursera (2025).

YU

Yale University

Coursera Certificate, Emotional Regulation and Stress Management

2023 - 2023

Completed Managing Emotions in Times of Uncertainty and Stress (Yale University – Coursera) in 2023.

YC

Yale University (via Coursera)

Certificate in Managing Emotions in Times of Uncertainty and Stress, Emotional Wellbeing

2023 -

Completed Managing Emotions in Times of Uncertainty and Stress through Yale University on Coursera.

HK

HSK (Hanyu Shuiping Kaoshi)

HSK Level 1 (Mandarin Chinese Proficiency Test), Mandarin Chinese

2021 -

Completed Mandarin Chinese HSK Level 1 (Kaoshi) in 2021.

YC

Yale University (via Coursera)

Managing Emotions in Times of Uncertainty and Stress (Certificate), Psychology

2023 -

Completed Managing Emotions in Times of Uncertainty and Stress on Coursera (2023).

CC

Copenhagen Business School (via Coursera)

Certificate in Sustainable Fashion, Sustainable Fashion

2025 -

Completed Sustainable Fashion through Copenhagen Business School on Coursera.

Google – Coursera logoGC

Google – Coursera

Certificate, Digital Marketing & E-commerce

2025 - 2025

Completed the Foundations of Digital Marketing and E-commerce course through Google on Coursera.

The Museum of Modern Art (MoMA) – Coursera logoTC

The Museum of Modern Art (MoMA) – Coursera

Certificate, Fashion as Design

2025 - 2025

Completed the Fashion as Design course through MoMA on Coursera.

Copenhagen Business School – Coursera logoCC

Copenhagen Business School – Coursera

Certificate, Sustainable Fashion

2025 - 2025

Completed the Sustainable Fashion course through Copenhagen Business School on Coursera.

Yale University – Coursera logoYC

Yale University – Coursera

Certificate, Emotional Management

2023 - 2023

Completed the Managing Emotions in Times of Uncertainty and Stress course through Yale University on Coursera.

NC

National COMISEDH (Human Rights Commission)

Diploma, Psychological Care for Vulnerable Populations

2021 - 2022

Completed a Diploma in Psychological Care for Vulnerable Populations via COMISEDH in Lima, Peru.

Tech stack

Software and tools used professionally

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