Alejandra Bacigalupo
@alejandrabacigalupo
Brand ambassador and fashion strategist blending psychology insights with luxury storytelling.
What I'm looking for
I’m a bilingual Lifestyle Coach & Fashion Strategist with a Bachelor of Arts in Psychology from Pontifical Catholic University of Peru [PUCP]. My work sits at the intersection of consumer psychology, brand storytelling, and trauma-informed coaching—helping people express their authentic selves through style and holistic growth.
Through qualitative research, I completed an undergraduate thesis on how parental divorce influences adult attachment and relationship patterns, and how those insights shape identity and style. I continue to build mixed-methods research on emotional attachment to clothing and identity formation in women aged 25–40, using thematic analysis and quantitative surveys.
Professionally, I’ve driven brand loyalty and sales through personalized client service as a Brand Ambassador for Burberry and supported in-store experiences through merchandising and presentation. I also strengthen campaigns through marketing execution, UGC, content creation, digital styling, and event logistics—often collaborating across fashion, nonprofit, and wellness sectors.
I integrate New York–based experience with psychology, Andean wisdom, and fashion to support authentic self-expression. I bring a “research-to-real-world” mindset, turning findings into practical insights for UX research, fashion tech, and sustainable design strategy.
Experience
Work history, roles, and key accomplishments
Brand Ambassador
Bloomingdale's
Nov 2025 - Present (6 months)
Drove sales and brand loyalty through personalized client service and deep product knowledge while representing Burberry in-store. Supported visual merchandising and in-store presentations to enhance the customer experience.
Drove sales and brand loyalty through personalized client service and deep product knowledge. Supported in-store visual merchandising and long-term client relationship management as a key brand representative.
Marketing & Design Intern
The Art of Fashion and Food
Aug 2025 - Present (9 months)
Assisted in creative direction and fashion styling for campaigns, including NYFW, and supported multimedia production. Coordinated social media strategy and event logistics while applying consumer psychology research through surveys and thematic analysis.
Social Media Intern
The Art of Fashion and Food
Aug 2025 - Present (9 months)
Assisted creative direction and digital styling for fashion campaigns while supporting social media strategy and event logistics. Applied consumer psychology through behavioral research methods, including thematic analysis and SPSS-based data analysis.
Marketing & Production Intern
The Art of Fashion and Food
Aug 2025 - Present (9 months)
Assisted in creative direction and styling for fashion campaigns, including NYFW, and supported production and brand visual creation. Helped coordinate social media strategy and event logistics to ensure cohesive campaign delivery.
Marketing & Brand Intern
The Art of Fashion and Food
Aug 2025 - Present (9 months)
Assisted creative direction and fashion campaign styling while coordinating social media strategy and event logistics. Applied consumer psychology and behavioral research methods, including SPSS modeling and thematic analysis, to support brand storytelling and identity-focused research.
Executive Assistant & Staff Couture
Janesse Russel
Aug 2024 - Jan 2025 (5 months)
Managed social media content and client communications, improving administrative efficiency and reducing email response time by 30%. Supported production and quality control of custom bridal veils to ensure on-time delivery.
Executive Assistant & Couture
Janesse Russel
Aug 2024 - Jan 2025 (5 months)
Managed social media content and client communications, improving brand engagement. Increased administrative efficiency by reducing email response time by 30% and supported production and quality control for custom bridal veils.
TAMPU Project
TAMPU Project
Jul 2023 - Nov 2023 (4 months)
Led outreach initiatives to boost cultural awareness and engage diverse audiences. Launched a targeted cross-cultural social media campaign to support cross-cultural engagement and the Andean worldview.
Project Manager & Social Media Manager
TAMPU Project
Jul 2023 - Nov 2023 (4 months)
Led outreach initiatives to increase cultural awareness and engage diverse audiences. Managed a targeted social media campaign to promote cross-cultural engagement and share the Andean worldview.
Project Manager & Social Media
TAMPU Project
Jul 2023 - Nov 2023 (4 months)
Led outreach initiatives to boost cultural awareness and engage diverse audiences. Supported social media and community engagement activities to promote cross-cultural participation.
Outreach & Social Media Lead
TAMPU Project
Jul 2023 - Nov 2023 (4 months)
Led outreach initiatives to boost cultural awareness and engage diverse audiences, including a targeted social media campaign to promote cross-cultural engagement. Supported sustainability and leadership workshop participation to advance community development goals.
Case Manager
COMISEDH
Jan 2021 - Mar 2022 (1 year 2 months)
Managed complex projects and budget planning for human-rights initiatives. Designed and facilitated community empowerment workshops, providing support access through advocacy and communication.
Case Manager (Human Rights)
COMISEDH
Jan 2021 - Mar 2022 (1 year 2 months)
Managed complex projects and budget planning for human rights initiatives and facilitated community empowerment workshops. Provided coordination through advocacy and communication to help vulnerable populations access support systems.
Case Manager
National COMISEDH
Jan 2021 - Mar 2022 (1 year 2 months)
Managed complex projects and budget planning for human rights initiatives while facilitating access to support systems through advocacy and communication. Designed and led community empowerment workshops for vulnerable populations.
Education
Degrees, certifications, and relevant coursework
Museum of Modern Art (MoMA)
Coursera Certificate, Fashion as Design
2025 - 2025
Completed Fashion as Design (MoMA – Coursera) in 2025.
Coursera Certificate, Digital Marketing and E-commerce
2025 - 2025
Completed Foundations of Digital Marketing and E-commerce (Google – Coursera) in 2025.
Copenhagen Business School (via Coursera)
Sustainable Fashion, Sustainable Fashion
Activities and societies: Participated in sustainability and leadership workshops.
Completed Sustainable Fashion via Copenhagen Business School on Coursera (2025).
Yale University (via Coursera)
Managing Emotions in Times of Uncertainty and Stress, Emotional Wellbeing
Completed Managing Emotions in Times of Uncertainty and Stress via Yale University on Coursera (2023).
TAMPU Project
Project Manager & Social Media Manager, Project Management and Social Media
2023 - 2023
Activities and societies: Led outreach initiatives to boost cultural awareness and engage diverse audiences.
Served as Project Manager & Social Media Manager for the TAMPU Project in New York (July 2023–Nov 2023). Led outreach initiatives to increase cultural awareness and engage diverse audiences.
National COMISEDH (Human Rights Commission)
Diploma in Psychological Care for Vulnerable Populations, Psychological Care
2021 - 2022
Activities and societies: Managed complex projects and budget planning for human rights initiatives; facilitated access to support systems through advocacy and communication.
Diploma in Psychological Care for Vulnerable Populations (Jan 2021–Mar 2022) through COMISEDH.
Hanyu Shuiping Kaoshi (HSK)
HSK 1, Mandarin Chinese
2021 - 2021
Completed HSK 1 (Mandarin Chinese proficiency test) in 2021.
Hanyu Shuiping Kaoshi (HSK)
HSK Level 1 Certificate, Mandarin Chinese
2021 -
Completed HSK Level 1 (Mandarin proficiency).
Google (via Coursera)
Certificate in Foundations of Digital Marketing and E-commerce, Digital Marketing
2025 -
Completed Foundations of Digital Marketing and E-commerce through Google on Coursera.
Google (via Coursera)
Foundations of Digital Marketing and E-commerce, Digital Marketing
Completed Foundations of Digital Marketing and E-commerce via Google on Coursera (2025).
Museum of Modern Art (MoMA) (via Coursera)
Fashion as Design, Fashion Studies
Completed Fashion as Design via MoMA on Coursera (2025).
Pontifical Catholic University of Peru
Bachelor of Arts in Psychology, Psychology
2015 - 2021
Grade: 3.4/4.0 (converted from Peruvian scale)
Activities and societies: Completed undergraduate thesis; conducted qualitative research on adult attachment/relationship patterns and psychology-driven style.
Bachelor of Arts in Psychology from Pontifical Catholic University of Peru (2015–2021). Completed an undergraduate thesis on how parental divorce influences psychology-driven style approaches, adult attachment, and relationship patterns via qualitative research.
Pontifical Catholic University of Peru (PUCP)
Bachelor of Arts in Psychology, Psychology
2015 - 2021
Grade: GPA: 3.4/4.0 (converted from Peruvian scale)
Activities and societies: Undergraduate thesis research; qualitative study linking attachment/relationships with clothing and identity formation.
Earned a Bachelor of Arts in Psychology at PUCP (2015–2021). Completed an undergraduate thesis examining how parental divorce influences a psychology-driven approach to style, emotional attachment, and adult relationship patterns through qualitative research.
Pontifical Catholic University of Peru
Bachelor of Arts, Psychology
2015 - 2021
Grade: 3.4/4.0 (converted from Peruvian scale)
Earned a Bachelor of Arts in Psychology, graduating with a GPA of 3.4/4.0 (converted from the Peruvian scale). Completed an undergraduate thesis examining how parental divorce relates to adult attachment and relationship patterns through qualitative research.
The Museum of Modern Art (MoMA) (via Coursera)
Certificate in Fashion as Design, Fashion Design
2025 -
Completed Fashion as Design through MoMA on Coursera.
Copenhagen Business School
Coursera Certificate, Sustainable Fashion
2025 - 2025
Activities and societies: Participated in sustainability and leadership workshops supporting community development.
Completed Sustainable Fashion (Copenhagen Business School – Coursera) in 2025. Participated in sustainability and leadership workshops supporting community development.
HSK (via Hanyu Shuiping Kaoshi)
HSK 1, Mandarin Chinese
Completed HSK 1 (Hanyu Shuiping Kaoshi) in 2021.
Google (via Coursera)
Foundations of Digital Marketing and E-commerce (Certificate), Digital Marketing
2025 -
Completed the Foundations of Digital Marketing and E-commerce program on Coursera (2025).
Copenhagen Business School (via Coursera)
Sustainable Fashion (Certificate), Sustainable Fashion
2025 -
Activities and societies: Participation in sustainability and leadership workshops supporting community development.
Completed Sustainable Fashion on Coursera (2025), including participation in sustainability and leadership workshops.
Museum of Modern Art (MoMA) (via Coursera)
Fashion as Design (Certificate), Fashion
2025 -
Completed Fashion as Design on Coursera (2025).
Yale University
Coursera Certificate, Emotional Regulation and Stress Management
2023 - 2023
Completed Managing Emotions in Times of Uncertainty and Stress (Yale University – Coursera) in 2023.
Yale University (via Coursera)
Certificate in Managing Emotions in Times of Uncertainty and Stress, Emotional Wellbeing
2023 -
Completed Managing Emotions in Times of Uncertainty and Stress through Yale University on Coursera.
HSK (Hanyu Shuiping Kaoshi)
HSK Level 1 (Mandarin Chinese Proficiency Test), Mandarin Chinese
2021 -
Completed Mandarin Chinese HSK Level 1 (Kaoshi) in 2021.
Yale University (via Coursera)
Managing Emotions in Times of Uncertainty and Stress (Certificate), Psychology
2023 -
Completed Managing Emotions in Times of Uncertainty and Stress on Coursera (2023).
Copenhagen Business School (via Coursera)
Certificate in Sustainable Fashion, Sustainable Fashion
2025 -
Completed Sustainable Fashion through Copenhagen Business School on Coursera.
Google – Coursera
Certificate, Digital Marketing & E-commerce
2025 - 2025
Completed the Foundations of Digital Marketing and E-commerce course through Google on Coursera.
The Museum of Modern Art (MoMA) – Coursera
Certificate, Fashion as Design
2025 - 2025
Completed the Fashion as Design course through MoMA on Coursera.
Copenhagen Business School – Coursera
Certificate, Sustainable Fashion
2025 - 2025
Completed the Sustainable Fashion course through Copenhagen Business School on Coursera.
Yale University – Coursera
Certificate, Emotional Management
2023 - 2023
Completed the Managing Emotions in Times of Uncertainty and Stress course through Yale University on Coursera.
National COMISEDH (Human Rights Commission)
Diploma, Psychological Care for Vulnerable Populations
2021 - 2022
Completed a Diploma in Psychological Care for Vulnerable Populations via COMISEDH in Lima, Peru.
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