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Fernanda Lozada

@fernandalozada

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Dynamic marketing professional with expertise in brand strategy and engagement.

United States

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What I'm looking for

I am looking for a role that fosters creativity and strategic growth, where I can leverage my marketing expertise to drive brand success and enhance audience engagement.

I am a dynamic and results-driven marketing and communications management professional with a proven record of leading cross-functional campaigns and developing brand strategies that drive audience engagement across both digital and traditional platforms. My experience spans managing end-to-end project lifecycles, ensuring that messaging aligns with organizational goals while optimizing SEO and leveraging data-driven insights to enhance visibility and conversion rates.

As the founder of Nexatech.io, I established a web design and branding venture that supports small businesses in enhancing their digital presence. I delivered tailored websites and comprehensive brand identities, utilizing AI-powered CRM tools to improve client communication and engagement. My previous roles have honed my skills in public relations, social media management, and client engagement, allowing me to balance creativity with strategic thinking to deliver measurable business results.

With a strong background in team leadership and client relations, I am proficient in executing PR initiatives and enhancing corporate image. I am fluent in English and Spanish, with basic knowledge of French, which allows me to communicate effectively in diverse environments. I am passionate about driving brand growth and fostering long-term client relationships through innovative marketing strategies.

Experience

Work history, roles, and key accomplishments

Current

Operations & Case Coordinator

Current

NMW Law Office

Jan 2025 - Present (4 months)

Directs end-to-end case management by coordinating schedules, processing documentation, and facilitating communication with medical providers and insurance representatives. Implements structured workflow systems to improve operational efficiency and regulatory compliance for timely case updates and documentation. Strengthened third-party relationships and enhanced service continuity by leading cro

Case Management Systems Workflow Optimization Regulatory Compliance Communication Documentation Relationship Management Cross Functional Communication

Founder & Digital Marketing Consultant

Nexatech.io

Jan 2022 - Dec 2024 (2 years 11 months)

Planned and established Nexatech.io, a web design and branding venture supporting small businesses in enhancing digital presence and brand visibility. Delivered tailored, responsive websites using Wix and Canva, aligning UX design with industry-specific goals to maximize usability and engagement. Implemented AI-powered CRM tools to automate follow-ups, improve lead tracking, and enhance client com

Web Design Branding Digital Marketing UX Design CRM AI Tools Sales Financial Management Canva wix

Tap-Supervisor

Victoria's Secret

Jan 2019 - Dec 2021 (2 years 11 months)

Trained and coached new team members to boost performance metrics and enhance customer satisfaction across daily operations. Delivered tailored shopping experiences and resolved inquiries with professionalism and care to enhance customer loyalty and retention. Played a key role in consistently surpassing 80% of sales targets through efficient team coordination and execution of customer engagement

Team Leadership Customer Service Sales Performance Metrics Customer Satisfaction Customer Retention Sales Targets

Sales Associate & Visual Manager

LMD Boutique

Jan 2015 - Dec 2017 (2 years 11 months)

Cultivated long-term relationships with luxury retail clients to augment satisfaction levels and drive repeat business through personalized service. Oversaw inventory control, merchandising, and daily operations to ensure stock accuracy and optimal product presentation. Executed high-impact visual merchandising strategies and managed store functions, resulting in elevated customer engagement and s

Sales Inventory Management Customer Relationship Management retail management Sales Forecasting Product Presentations Customer Engagement

HR & PR Intern

Triara Co.

Jan 2017 - Present (8 years 4 months)

Supported HR operations by maintaining personnel records, conducting compensation audits, and coordinating internal events to streamline processes and boost compliance. Organized employee engagement events to strengthen workplace culture and improve team cohesion and morale. Contributed to brand growth by executing social media and marketing strategies that increased online visibility and supporte

HR Operations Public Relations Social Media Marketing Event Planning Employee Engagement Compliance

Education

Degrees, certifications, and relevant coursework

Colorado State University – Global Campus

BA in Marketing, Marketing

Relevant coursework included Brand and Project Management, Market Research, Project Procurement, and Contract Management. This program provided a strong foundation in marketing principles and strategic business practices.

Universidad Anahuac - Mexico Campus Norte

BA in Strategic Marketing, Strategic Marketing

Completed a Bachelor of Arts in Strategic Marketing with a minor in Business Leadership. This program focused on developing comprehensive marketing strategies and leadership skills.

Universidad Anahuac - Mexico Campus Norte

International Leadership Seminar, International Leadership

Activities and societies: Cross-cultural leadership program; gained insight into global business and communication practices through executive meetings and cultural immersion.

Participated in a cross-cultural leadership program in China/India. Gained insight into global business and communication practices through executive meetings and cultural immersion.

Oxford Royale Academy - UK

Certificate, Political Science, International Relations, Economics, Business

Obtained certificates in Political Science, International Relations, Economics, and Business Challenge Workshop. This program provided a broad understanding of global affairs and business fundamentals.