Sydney Conrad

Represent Celine's brand identity and heritage through client engagement, product storytelling, and meticulous attention to luxury service standards. Style and merchandise product with a strong eye for proportion, color, silhouette, and storytelling.

Established and scaled the Private Client Division, managing a book of 150+ clients and contributing to $1.9M in rolling 12-month gross transaction value. Partnered cross-functionally with executive leadership to analyze performance data and inform strategic growth decisions.

Defined and led the brand's creative vision, visual identity, and storytelling from inception through launch. Built VORO's brand world, including core messaging, tone of voice, and visual storytelling guidelines.

Delivered on-set styling support for eCommerce, seasonal campaigns, and major brand shoots including Holiday '22 and Summer '23. Partnered closely with the Creative Director and Founder to translate brand vision into cohesive, elevated visual narratives.

Built and managed a portfolio of 120+ high-value private clients, generating $4M+ in rolling 12-month gross transaction value. Led Private Client Marketing Email strategy, managing and editing all client-facing communications.

Delivered personalized fashion styling and consulting services to a diverse client base of 1,200+ clients across varying lifestyles, climates, and budgets. Developed strong client communication, wardrobe strategy, and time management skills.

Executed innovative and daring brand initiatives that built the brand's image on campus, partnering with other creatives, influencers and athletes. Ideated, planned and managed on campus photoshoots, promotional videos, and product launch events.

Activities and societies: Executive Dean's List

Bachelor of Science in Apparel Merchandising. Named to the Executive Dean's List.

Study abroad program in Florence, Italy.