Aldillah Febryana

I'm driving paid acquisition at Hydroneo across Meta, Google, and LINE for a B2B aquaculture technology business. In six months, I generated 1,261 B2B leads, with approximately 20% progressing to invoice.

Previously, I led integrated media planning and digital strategy for L’Oréal Indonesia and Garnier Skin Naturals at Wavemaker Indonesia, managing an approximately USD 4–5M annual media portfolio. At Wavemaker APAC, I managed Colgate-Palmolive paid media planning and performance across 11 markets, translating platform data into clear investment recommendations.

I stay close to execution: building campaigns, optimising budgets and bids, reviewing search queries and keywords, testing creative, and conducting QA across Google Ads, Meta Ads, CPAS, Search, Performance Max, Shopping, and Demand Gen. While leading Social Buying at GroupM Nexus, I managed Danone Indonesia activity and maintained approximately 90% Search Impression Share across most keywords for a market-leading mineral-water brand.

I began as a Google Ads Account Strategist contractor supporting more than 100 SME advertisers, and have since worked across agency, regional APAC, and in-house teams. I enjoy turning commercial goals into practical budgets, audiences, messaging, KPIs, and performance improvements.