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Alberto Romero

@albertoromero

CRM and lifecycle marketer at The IRONMAN Group who ran Epic Series email campaigns from segmentation through performance reporting.

Spain

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What I'm looking for

I'm interested in sports, media, and consumer tech brands, and in working asynchronously with distributed teams across Europe and the Americas.

At The IRONMAN Group, I ran the Epic Series email marketing program end to end, from campaign strategy and segmentation to design, build, sends, and performance reporting. I managed participant and registration databases for events including Swiss Epic, Andorra Epic, 4Islands Epic, and UTMB World Series.

I used registration and web data to inform audience segments and content strategy, and managed loyalty communications and participant journeys from registration to race day. I also optimized Epic Series and UTMB websites with the web and IT teams, tracking performance in GA4 and Looker Studio.

At Starcom (Publicis Groupe), I coordinated multichannel digital campaigns for automotive brands including Jeep and Alfa Romeo, and supported promotion of Disney+ and ESPN programming. I implemented tracking and tags and prepared client performance reports and insights.

At Kaleidoscopio Agency, I organized the TeamViewer x Mercedes-AMG F1 media day, which generated 16+ Tier 1 publications and MXN 250,000+ in earned media value. I also founded SportsView Media, a sports business content project covering strategy, writing, web, and social distribution.

Experience

Work history, roles, and key accomplishments

Marketing & Communications, Epic Series

The IRONMAN Group

Jan 2026 - Aug 2026 (7 months)

Ran the Epic Series email marketing program end to end, including campaign strategy, segmentation, design, build, send, and performance reporting. Managed participant databases and optimized websites with SEO, UX, and CMS updates.

Email Marketing Segmentation Database Management Excel SEO Drupal GA4 Looker Content Strategy

Loyalty Communications

Digital Marketing Account Executive

Starcom (Publicis Groupe)

Mar 2024 - Jan 2026 (1 year 10 months)

Coordinated multichannel digital campaigns across Google, Meta, TikTok, and DV360 for automotive brands. Implemented tracking with Google Tag Manager and Campaign Manager 360, and prepared performance reports for clients.

Google Ads Meta TikTok DV360 Google Tag Manager

Campaign Manager 360 (CM360)

performance reporting Client Management

Communications & PR Account Executive Jr.

Kaleidoscopio Agency

Mar 2023 - Dec 2023 (9 months)

Lead organizer of the TeamViewer x Mercedes-AMG F1 media day, resulting in 16 Tier 1 publications and MXN 250,000 in earned media value. Developed communication strategies and influencer campaigns, tracking coverage with Meltwater.

PR Communication Strategy Influencer Marketing Media Relations Meltwater Event Organization