Open to opportunities

Albert Aromi

@albertaromi

B2B eCommerce Product Owner driving Agile digital transformation across EMEA through data-driven roadmaps and CRM/ERP integrations.

Spain

Message

What I'm looking for

I’m looking to own and scale data-driven B2B eCommerce product roadmaps in cross-functional teams, translating stakeholder needs into user stories while delivering iterative value through CRM/ERP integrations and performance-focused marketing.

I’m a B2B eCommerce Product Owner with 3+ years of experience leading digital product strategy across the EMEA region. As a sole Product Owner for Fluidra, I owned and prioritised complex eCommerce backlogs across multiple Scrum teams, translating stakeholder needs into user stories and acceptance criteria while aligning everyone around a shared product vision.

I drive iterative improvements through structured sprint cycles, roadmap planning with local commercial teams, and deep integration work across the full eCommerce stack (CRM, ERP data flows, and marketing automation). I’ve also helped shape UX/UI through Figma prototyping and strengthened customer engagement by optimizing campaigns in Salesforce Marketing Cloud and applying RFM data analysis from Salesforce.

Experience

Work history, roles, and key accomplishments

Current

Adapted Hockey Coach

Current

Hockey Plus

Coaches and supports players with intellectual disabilities in an adapted hockey programme, focused on teamwork, inclusion, and personal development.

Coaching Inclusión Team Building Communication Youth Development Adapted Sports Volunteer coordination

Current

In-Person Companion

Current

Oncolliga

Provides direct emotional support and in-person companionship to people undergoing oncological treatment as part of a structured volunteer programme.

Emotional Support Patient Companion Care Active Listening Volunteer Compassionate Communication Crisis Sensitivity

EMEA eCommerce Product Owner

Fluidra

Oct 2022 - Nov 2025 (3 years 1 month)

Led the eCommerce product function as sole Product Owner, owning the end-to-end B2B purchasing experience across EMEA. Managed Agile backlogs, translated complex B2B requirements into user stories, optimized Salesforce Marketing Cloud email campaigns, and integrated AS400/M3 ERP data flows to improve order accuracy and reduce manual effort.

Product Ownership Agile Scrum Backlog Management B2B Salesforce Marketing Cloud User Stories SEO SEM CRM Integration

Web Marketing Consultant

Freelance

Mar 2022 - Oct 2022 (7 months)

Managed digital presence and online platforms for multiple clients, coordinating content, SEO, and campaign management. Owned project timelines, quality assurance, and client reporting to support ongoing marketing performance.

Digital Marketing SEO SEM Campaign Management Content Strategy Client Reporting Quality Assurance Project Management Analytics

Chief Marketing Officer

Idealium Lab

Aug 2021 - Mar 2022 (7 months)

Managed operations for a Magento-based online store and product catalogue. Implemented CRM strategy to improve customer engagement and retention.

Magento CRM Strategy Customer Engagement Retention Marketing Data Driven Marketing Marketing Automation Stakeholder Management

Chief Marketing Officer

Barcelona LED

Jul 2019 - Jul 2020 (1 year)

Led market expansion into Portugal by launching a localized eCommerce operation. Built and managed a cross-functional eCommerce team (CRM, SEO, SEM) and used RFM data modeling in Salesforce to segment customers and optimize campaigns.

Salesforce CRM SEO SEM Cross functional Leadership Customer Segmentation Campaign Optimization

Customer Relationship Manager

Bilua eCommerce SL

Mar 2017 - Sep 2018 (1 year 6 months)

Designed and managed the commercial campaign calendar across the full customer lifecycle. Led lead acquisition initiatives and repeat purchase programmes and implemented RFM segmentation to improve targeting and customer lifetime value.

Customer Lifecycle Management Marketing Analytics

CEO & Founder

Muenisimo eCommerce Alimentación SL

Mar 2016 - Mar 2017 (1 year)

Founded and launched a B2C eCommerce operation with 50,000+ SKUs. Built and managed a multidisciplinary operations, marketing, and logistics team, and provided external eCommerce consultancy for additional clients.

B2C Operations Management Marketing Strategy Team Leadership Logistics Coordination eCommerce Consulting