Open to opportunities

victor crespo

@victorcrespo

Message

Serial e‑commerce founder and operator driving omni‑channel D2C growth through branding and performance marketing.

Indonesia

Message

What I'm looking for

I seek a role where I can lead e‑commerce growth, build product and brand strategies, and scale omnichannel operations in a data‑driven, innovative team.

I build and scale online businesses by combining brand narrative, creative systems, and performance marketing across D2C, retail, and B2B channels. I have launched products, structured go‑to‑market strategies, and led teams and supplier networks to commercial execution.

As Co‑founder and CEO I developed a product portfolio using CMF methodology, secured over €300K in direct investment, and negotiated licensing and retail agreements with top football clubs. I managed Amazon FBA operations that generated rapid revenue and launched dozens of SKUs across multiple platforms.

I continuously learn and apply new tools and AI in marketing and operations, working with Shopify, Klaviyo, HubSpot, Meta, Google Analytics, TikTok and other stacks to drive measurable growth and efficient omnichannel execution.

Experience

Work history, roles, and key accomplishments

Co-founder and COO

Genius Readers

Mar 2025 - Jan 2026 (10 months)

Led omnichannel account management and launched 9+ SKUs of bilingual educational books in partnership with a leading private education group, driving organic and performance content strategy and influencer activations.

Amazon Shopify Performance Marketing Content Strategy Influencer Marketing Product Launch

Co-founder and CEO

Proidols Powered Merch

Sep 2022 - Mar 2025 (2 years 6 months)

Structured and launched the company from scratch, defining business model and go-to-market strategy, developed 16 products using CMF methodology, and secured over €300K in direct investment while signing licensing and retail agreements with major football clubs.

Go To Market Strategy Product Development Investor Relations Branding E Commerce Operations Team Leadership

Amazon Seller FBA Manager

Boomerang Capital

Jun 2021 - Sep 2022 (1 year 3 months)

Managed end-to-end Pan-European Amazon FBA operations, launched 14+ products and generated over €25K in first 60 days through product research, PPC campaigns, inventory and cash-flow management.

Product Research PPC Inventory Management Cash Flow Management A B Testing Market Analysis

Education

Degrees, certifications, and relevant coursework

Mondragon University

Degree in Entrepreneurial, Leadership and Innovation (LEINN), Entrepreneurial, Leadership and Innovation

2015 - 2018

Activities and societies: Worked on more than 20 projects in four countries; participated in an award-winning methodology based on 58 annual business indicators.

Completed a disruptive business degree focused on building real companies, participating in 20+ projects across four countries and contributing to portfolio projects that generated cumulative turnover exceeding €90K.

Complejo Preuniversitario Mas Camarena

Higher Technician in International Trade, International Trade

2013 - 2015

Activities and societies: Managed clients such as IKEA, El Corte Inglés, and INDITEX during early professional work in import department.

Completed vocational training in International Trade covering international business, logistics, cross-border operations, payment methods, and international finance, followed by work in import operations at China Shipping Container Lines.