Akinwande Obiti

Manage a portfolio of high-value merchant and business accounts, driving service adoption and proactive success strategies to mitigate churn and maximize lifetime value.

Led digital marketing efforts including SEO, social media, email and paid campaigns to increase lead generation, web traffic, and follower engagement, consistently exceeding lead targets.

Fostered relationships with client schools, led onboarding and support to drive product adoption, and coordinated event marketing campaigns that increased client acquisition by 30%.

Managed a diverse portfolio of merchant accounts, acquired and onboarded clients via digital channels, and optimized platform usage to improve activation and retention rates.

Provided frontline customer support, resolving inquiries and strengthening core customer service skills during a concurrent support role.

Directed territory sales and expansion efforts, increasing customer acquisition and lifetime value through hands-on account support and rapid issue resolution.

Built and managed customer databases, executed client outreach and feedback programs, and drove sales and customer acquisition across the assigned territory.

Completed Zendesk Administration training to gain skills in Zendesk configuration and support workflows.

Completed a Product Marketing course focused on product positioning, messaging, and go-to-market strategies.

Completed a Digital Marketing & Content Creation program covering digital channels, content strategy, and campaign execution.

Completed a Customer Service & Optimisation course focused on customer service best practices and optimisation techniques.

Grade: Second Class Upper Division

Completed a Bachelor of Agriculture in Soil Science, graduating with Second Class Upper Division in 2015.