Akin Smith
@akinsmith
Business Development Manager driving B2B partner growth through regional activations and scalable go-to-market strategies.
What I'm looking for
I’m a B2B partnerships and commercial growth professional with 6+ years’ experience driving regional activations, building high-value partner relationships, and delivering scalable communication strategies across global markets. I naturally work across diverse cultures and markets, and I’m experienced in negotiating partnerships, optimizing channel performance, and aligning messaging with marketing, product, and operations.
In my recent roles, I’ve developed and managed key partner relationships across corporate, commercial, and public sector markets, secured and managed Market Development Funds (MDF), and led partner campaign enablement to generate pipeline and sustain long-term account stability. I’ve also exceeded KPIs across product launches, managed end-to-end partner lifecycles, and used Salesforce CRM and partner activity insights to improve conversion and partner communications.
Experience
Work history, roles, and key accomplishments
Business Development Manager
ArrowEcs
Apr 2025 - Jun 2026 (1 year 2 months)
Developed and managed B2B distributor/partner relationships across corporate, commercial, and public sector markets. Drove partner marketing, channel performance, and negotiated commercial partnerships across Sophos cybersecurity products.
Senior Business Dev & Partner Rep
Les Mills
Nov 2023 - Feb 2025 (1 year 3 months)
Drove introduction of new group fitness classes across partner sites and national accounts while achieving full KPI targets. Supported partner onboarding and adoption and represented Les Mills at industry events to expand market reach.
Business Development Representative
Les Mills
Jun 2021 - Nov 2023 (2 years 5 months)
Prospected and engaged new partners, using partner activity data to track performance and improve partner communications and campaigns. Conducted site visits and business analysis to help partners optimize operations and improve class performance and member engagement.
Contact Tracer
Serco / NHS Test and Trace
Nov 2020 - Jun 2021 (7 months)
Conducted outbound calls for COVID-19 contact tracing, gathering and recording sensitive personal data accurately. Maintained compliance with government scripts and data protection requirements within a digital case management system.
Package Sales Executive
Secret Escapes
Dec 2019 - Nov 2020 (11 months)
Supported deal creation and managed the end-to-end booking process to ensure seamless communication and a strong customer experience. Conducted prospecting, delivered pitches and product presentations, and contributed over £100,000 in revenue.
Education
Degrees, certifications, and relevant coursework
Bournemouth University
Bachelor of Arts (Honours), Tourism Management
Grade: Grade 2:1
Completed a BA (Hons) in Tourism Management (sandwich degree) at Bournemouth University, achieving a Grade 2:1.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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