Ava May
@avamay
Business Development Specialist turning data into revenue growth and engagement.
ZimbabweWhat I'm looking for
I’m an analytical, commercially minded Business Development Specialist with experience driving revenue growth, developing new engagement channels, and supporting cross-market initiatives in international environments. I translate data into actionable fundraising and marketing insights while keeping engagement strategies practical and measurable.
At Gartner, I drive revenue growth by identifying new engagement opportunities across multinational markets. I analyse pipeline performance, supporter/client behaviour, and conversion metrics, then build reporting dashboards and performance summaries to track income growth and campaign effectiveness. I was promoted for delivering measurable growth, structured experimentation, and high-quality reporting across multiple markets.
Previously, I supported structured outreach and engagement campaigns at Gartner as a Business Development Associate, optimizing audience targeting and value propositions using qualitative and quantitative analysis. I was awarded Platinum Club Winner (2024) and Fast Start (2025) for strong performance and growth contribution. Earlier at Encore Musicians (Acquired by MixCloud), I helped develop partnership channels and revenue streams—testing and refining engagement approaches that increased partner engagement by ~20% through process improvements.
I also bring a people-centered mindset through mentoring and community work. As a Tangent Mentor, I provide structured support and coaching to graduates from underrepresented backgrounds, designing inclusive learning materials to support behaviour change and capability development. I’ve also volunteered in crisis and international field settings, reinforcing my commitment to safeguarding, dignity, and collaborative impact.
Experience
Work history, roles, and key accomplishments
Promoted for delivering measurable growth through structured experimentation and high-quality reporting across multiple markets. Drove revenue growth by identifying new engagement opportunities and optimising campaigns using pipeline performance and conversion metrics.
Mentor
Tangent
Feb 2025 - Present (1 year 4 months)
Provided structured coaching and support to graduates from underrepresented backgrounds to improve access, empowerment, and long-term development. Designed inclusive learning materials and behaviour change frameworks to build capability.
Supported income generation initiatives through structured outreach and engagement campaigns across European markets. Analysed qualitative and quantitative data to improve audience targeting and value propositions, and used conversion metrics to identify optimisation opportunities.
Business Development & Partnerships
Encore Musicians
Aug 2023 - May 2024 (9 months)
Supported the development of new partnership channels and revenue streams during a scale-up phase. Conducted stakeholder mapping and testing of engagement approaches to improve partner acquisition and retention, increasing partner engagement by ~20%.
Account Executive
Omnicom Media Group
Sep 2021 - Dec 2022 (1 year 3 months)
Monitored performance indicators and synthesised insights for multi-stakeholder reporting environments. Coordinated internal and external teams to deliver programmes within timelines and governance structures, supporting evaluation processes to inform planning cycles.
Crisis at Christmas Volunteer
Crisis at Christmas
Provided frontline therapy support to people experiencing homelessness during the Christmas period. Worked collaboratively in high-pressure, people-centred environments with a focus on safeguarding and dignity.
Education
Degrees, certifications, and relevant coursework
Royal Holloway, University of London
Bachelor of Science (BSc), Management with Marketing
Grade: First-Class Honours
BSc in Management with Marketing with training in quantitative research and applied analysis. Dissertation: Cooperation, Social Class, and Donations, examining motivations, behaviour, and performance outcomes related to charitable donations.
Royal Holloway, University of London
Master of Science (MSc), Applied Social Psychology
Grade: Merit
Advanced training in research design, policy-relevant analysis, behavioural science, and programme evaluation. Dissertation: The Attainment Gap in Higher Education, analysing institutional drivers of inequality and proposing evidence-based structural recommendations.
Availability
Location
ZimbabweAuthorized to work in
Job categories
Skills
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