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Akanksha Bansal

@akankshabansal

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Growth Lead at Shopdeck who improved product mix decisions with a SQL dashboard for D2C brands.

India

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At Shopdeck, I own growth strategy for 20+ D2C brands, from product selection and pricing to positioning and performance marketing. I manage Meta Ads spend and use structured experimentation to improve campaign performance and profitability.

As a Growth Consultant at Shopdeck, I managed 40+ seller accounts and developed metrics frameworks that reduced product returns by 15%. I also built a SQL-based product mix dashboard to help brands understand order contribution, revenue concentration, and demand trends.

Experience

Work history, roles, and key accomplishments

Current

Growth Lead

Current

Shopdeck

Jul 2025 - Present (1 year 3 months)

Owned end-to-end growth strategy for 20+ D2C brands, leading pricing, product mix, and performance marketing. Managed Meta Ads spend and delivered a 70%+ profitability success rate through structured experimentation.

Growth Marketing Performance Marketing Meta Ads ROAS CPA AOV Pricing Strategy Product Mix Experimentation Team Mentoring

Growth Consultant

Shopdeck

May 2024 - Jun 2025 (1 year 1 month)

Managed 40+ seller accounts, aligning performance strategy with business goals. Designed metrics frameworks that reduced product returns by 15% and consistently delivered ROAS of 5-10.

Market Research Data Analysis ROAS optimization Returns Management Inventory Management Stakeholder Management SQL Python

Data Science Research Intern

Dayananda Sagar College of Dental Sciences

May 2023 - Jul 2023 (2 months)

Performed exploratory data analysis using Python and SQL on clinical datasets. Co-developed machine learning pipelines in TensorFlow and presented insights to faculty.

Python SQL EDA Machine Learning TensorFlow

Education

Degrees, certifications, and relevant coursework

Dayananda Sagar College of Engineering

Bachelor of Engineering, Engineering

2020 - 2024

Grade: 8.9/10

Activities and societies: 1st Runner-Up in Intel OneAPI Hackathon for a Lunar Terrain Analytics project

Bachelor of Engineering with a CGPA of 8.9/10. Coursework included SQL, Python, Data Analytics, and Machine Learning; achieved 1st Runner-Up in Intel OneAPI Hackathon for a Lunar Terrain Analytics project.

Dayananda Sagar College of Dental Sciences

Internship, Data Science

2023 - 2023

Data Science Research Intern performing EDA using Python and SQL to identify key predictors in clinical datasets, and co-developing machine learning pipelines in TensorFlow.